Think. Create. Communicate.
All I really need to know about marketing I learned from my mom
My mom always told me (and still does!) to follow my dreams. That’s not just some pretty plaque I hang on my wall; I take that to heart. I take a lot of her other advice really seriously too. From chewing my food with my mouth closed to being a… Read more »
When social media engagement causes us to disengage
Brian Solis’ post “Music, Film, TV: How social media changed the entertainment experience” couldn’t have appeared in my inbox at a better time. And to be frank, I didn’t even read it before I set out to write this post. The mere title of his latest piece was just what… Read more »
The importance of a small business brand statement
Small business branding is never an easy task and, for many of us, it’s easy to put on the back burner when more pressing issues seem to arise (customers, clients, paying our employees). However, at the rate social media and online community engagement has taken off, small businesses can no… Read more »
Grow your small business using Facebook Timeline
I’m a creature of habit. Each day, I realize more and more how my days mirror one another. The time I wake up seems to get earlier to capture “quiet” time and organize my day. Then, I’m off and running: Exercise, kids on the bus, work (at which the hours seem to disappear into minutes),… Read more »
How to use keyword search in your PR plan
Creating a stellar media list is the first piece of a great PR plan or media relations strategy. Finding the people who have the audience you are trying to reach and knowing how to contact them is the first step in getting the media on your side. So, how do… Read more »
How a content marketing consultant can benefit your small businesses
It starts with an idea, a need. Products and services satisfy needs. Clients begin identifying brands with their need. The Challenge: reaching consumers and convincing them that it’s YOUR product or service they need. What strategy should small businesses use? In-house experts and staff? A content marketing consultant? It’s a great question…. Read more »
5 ways to generate a media list
At the beginning of this month, in my industry article for Allée’s e-news, I wrote a piece called PR is more than a press release about the importance of relationship building when it comes to developing your public relations strategy. I’m a huge advocate of networking, connecting and fostering relationships… Read more »
Graphic design: When to splurge and when to save
A graphic design project can be exciting and daunting at the same time. You love the idea of a new, fresh look, but you’re not entirely sure if it will fit with your company’s budget. Here’s the secret: Not all graphic design work needs to cost you an arm and… Read more »
