Think. Create. Communicate.
Itching to give something away? Want to show your Facebook fans you appreciate them, maybe pick up some new fans? It’s time for a Facebook contest. Here’s how you’re going to do it. Invent a contest The first step to a successful Facebook contest is to have a creative idea that will engage your audience. [...]
If you’ve been online at all last week, you’ve probably heard of Amy’s Baking Company. There was a bit of a social media meltdown. A meltdown so severe, actually, that it has prompted them to claim they were hacked and host a grand reopening in hopes of offsetting some of the damage done. The meltdown followed Gordon Ramsay featuring Amy’s [...]
Digital marketing requires more work than simply sending out an email or posting on Facebook. Like a print campaign, you need to complete a marketing strategy before creating content. If you want to avoid a frustrating, unsuccessful digital marketing campaign, follow the steps below to create a simple, but effective, strategy. 1. Decide on your [...]
You have no doubt heard a lot about mobile marketing as a tool that B2B and B2C marketers should get behind. There are more mobile phones than there are TVs on the Earth and 90% of those that have a smartphone have it near them at any given time of the day. Mobile marketing is [...]
Let’s face it; being creative takes some serious work, dedication and a little bit on luck. A particular episode of Mad Men comes to mind, when thinking about creative block. Don Draper, an advertising executive in the 1960s, is tasked with creating a new branding campaign for Lucky Strike to combat recent medical reports proving [...]
So you want to make an infographic. Of course you do; visualizing information is a fun and effective way to share. Infographics convey a lot of information quickly and including an infographic in a social media post can boost your views and likelihood to be shared significantly. On Twitter alone, Infographics get 832% more retweets [...]
How are you feeling about your organization’s succession plan? Can you trust that you have the right talent that will stick around for the next 5-10 years? What if positions do open up, are you planning to wait for someone to drop a résumé on your desk, or do you have a plan to reach [...]
Not so long ago if you asked the question, “which blogs do you follow?” chances are you would’ve been met with a blank stare. It’s incredible to think how this medium has grown, not only in consumer popularity, but also in industry credibility. Blogs are, in a way, more essential to a business’ content marketing [...]
Life as we know it has changed. Technology is booming and business “as usual” has shifted. Social media, search engine optimization, and online ads are the new tools of the marketing trade. So what is the best way to market online? Let’s break it down into your website, online customer service, social media channels and [...]
More than twice in the past week I’ve interacted with brands on Twitter to give feedback or make recommendations to friends. This is not uncommon. I’m at your business, I’m on my smartphone. If I have a good experience, I’ll tell my network. If I have a bad experience, I’ll tell my network. If I want something [...]
