Think. Create. Communicate.
What color says about your brand identity
Color and brand identity can say a lot about a company. The coolest logos are worn proudly on the shirts, jackets and hats of millions of people on a daily basis. Chances are that if you look at yourself at any given time, you’ll be wearing a logo of some… Read more »
A new spin on an old tune: covering marketing ideas
Most of my friends know that I have an unhealthy obsession with cover songs. You know what a cover song is right? It’s just a new take on an old song. A pepped up version of a classic like The Ataris cover of Don Henley’s “The Boys of Summer” gives… Read more »
Green marketing: Sustainable print marketing ideas
At some point, whether on a continuous basis or as a one-off project, you’ll have (or already have) a need for printed marketing materials. Maybe your message warrants print. Maybe your audience prefers it. Maybe you have a lot of technical information to relay. Whatever the reason, you need print…. Read more »
Membership marketing: Facebook isn’t money in the bank
When I meet with prospective membership marketing clients, I have a laundry list of questions that help me get acquainted with the organization’s current marketing plan and initiatives. There are always a few questions about social media. Quite often, the conversation goes a little like this: Me: Are you active… Read more »
How to manage an editorial calendar
You’ve heard me talk a lot about producing intriguing content that is consistent and timely for your audience. But between your blog, website, e-newsletter and printed publications, how do you keep it all straight? An editorial calendar is a great way to get started. What is an editorial calendar An… Read more »
5 marketing predictions for 2012: Who will survive?
The year 2012 will prove big for businesses that embrace a mix of both new and traditional marketing strategies. Social media still remains a large part of an organization’s success as does content, authenticity and the ability to take risks. How will businesses fare in the coming year? What marketing trends… Read more »
What I learned in 2011
In two days, we’ll welcome a new year. For me, the change is exciting–full of promise and new beginnings. Sometimes I set personal resolutions, sometimes I don’t. Regardless, I do always like to reflect on the year that has passed and think about what I’ve learned. In my personal life,… Read more »
5 steps for successful design projects
New design projects can be fun and exciting. Fresh content, new colors, solid designs that reflect the brand you’ve worked so hard to establish. But design projects can also run wild without careful planning in order to deliver the right end-product on time and within budget. I work on… Read more »
