As a coach of youth sports, a manager of several departments, branches and territories, a father of four and a self-proclaimed “leadership junkie” I’ve seen my share of good and poor leadership (and have made several great and poor decisions myself). Good leaders have good teams. Poor leaders do not retain employees or hit goals. […]
If your company is using social media you need a social media policy. If your company isn’t using social media directly (but rest assured, others out there are talking about you online) you need a social media policy. And as much as no one wants to sit around and draft another version of the employee […]
We are excited to announce the addition of two interns to the Allée team! Jodi Osmond and Shannon Neeser will be joining Allée next week, focusing on social media, community engagement and research. We’re pretty excited about the new additions and wanted to give these ladies a chance to say hello and let everyone know […]
Ever wonder what the heck these black and white squares are that keep popping up all over the place? (Go ahead, scan it…it really works). QR codes (quick response codes), like the one above, are two-dimension bar codes that are slowly sweeping their way through the U.S. They’re another fun means of mobile marketing (among […]
Owning a small business is hard work. Working with other small business owners is hard work. Limited budgets, crazy hours, looming deadlines…it’s all hard work. And it’s all worth it. Five years ago, I made the crazy decision (while pregnant with my second child) to quit my job and start my own communications consulting firm. […]
Marky Mark, the Old Spice guy and Burger King: Keeping in mind customer perception when (and if) it comes time to change up your company’s brand.
Visual imaging goes a long way on your website, email marketing and overall communication strategy. Check out the quick Plan It, Man It, Can It and Fan It tips to start engaging with your audience through video on the Web.