As a coach of youth sports, a manager of several departments, branches and territories, a father of four and a self-proclaimed “leadership junkie” I’ve seen my share of good and poor leadership (and have made several great and poor decisions myself). Good leaders have good teams. Poor leaders do not retain employees or hit goals. [...]
A List: 10 seriously awesome women you need to know
June 24, 2011 by 1 Comment
The Star Tribune came out with the 2011 Executive Compensation Report on June 19 where it listed the 100 highest-paid Minnesota CEOs. Guess how many were women? Six. Guess how many women made the top 20? None. So here I am, staring at a cover page with 20 male headshots staring back at me and [...]
Introducing Allée’s new social media and community engagement interns
June 23, 2011 by Leave a Comment
We are excited to announce the addition of two interns to the Allée team! Jodi Osmond and Shannon Neeser will be joining Allée next week, focusing on social media, community engagement and research. We’re pretty excited about the new additions and wanted to give these ladies a chance to say hello and let everyone know [...]
A List: Five fun QR code examples
June 17, 2011 by 1 Comment
Ever wonder what the heck these black and white squares are that keep popping up all over the place? (Go ahead, scan it…it really works). QR codes (quick response codes), like the one above, are two-dimension bar codes that are slowly sweeping their way through the U.S. They’re another fun means of mobile marketing (among [...]
Why I love my small business
June 15, 2011 by Leave a Comment
Owning a small business is hard work. Working with other small business owners is hard work. Limited budgets, crazy hours, looming deadlines…it’s all hard work. And it’s all worth it. Five years ago, I made the crazy decision (while pregnant with my second child) to quit my job and start my own communications consulting firm. [...]
The perception of brand: When customers take hold of your plan
June 7, 2011 by Leave a Comment
Marky Mark, the Old Spice guy and Burger King: Keeping in mind customer perception when (and if) it comes time to change up your company’s brand.
