You know what a traditional crisis plan is. Your company has one and you understand why it’s important. However, does your company have protocol to handle an online crisis? The digital world has changed the way we receive and discuss information. I has also alerted the way people communicate about your brand. Why is it [...]
Poor editing ruins marketing
August 28, 2011 by 1 Comment
Last week, I received two flyers in the mail from two different pizza joints in town. Neither was new to the area, but one had recently changed its name and the other now had new ownership (and a new location). The first flyer listed the business’s “new” website which, when I went to look it [...]
A List: Six considerations for business planning
August 12, 2011 by Leave a Comment
On Tuesday, August 9, we held our first B4: Small Business Workshop focused on business planning. It was a great two and a half hours of learning, conversation and networking. Here is a brief recap of the areas we covered–the six considerations for business planning, if you will: 1. Plan Planning, whether business plans, marketing [...]
A List: 5 things you can’t control in public relations
August 5, 2011 by Leave a Comment
Today’s A List is courtesy of a little media “oh no!” moment I experienced a week ago. As you may know, Allée recently launched a new educational series (B4: Small Business Workshops) and as such, we’ve been focused internally on some media relations and PR of our own. I have to say that, in the [...]
