Facebook statistics for retail brands: An infographic on customer engagement

September 28, 2011 by Leave a Comment
Facebook Infographic

Some of the most useful statistics regarding social media use and online consumer trends came from the Nielsen State of the Media: Social Media Report Q3 (2011). In America, more time is spent on Facebook than on any other website. Likewise, Hitwise found that for every one Facebook “like,” a consumer will visit a retailer’s [...]

Filed Under: Social Media Tagged With: , , ,

Thanks, Allée: I’m smarter now!

September 27, 2011 by Leave a Comment

This past summer, I’ve been spending a lot of my evenings working as an Allée intern. If I wasn’t going to pick up new skills and learn things, well, I may as well have spent my summer on the History Center lawn or at the Science Museum. Looking back, I am pleased to say that [...]

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6 lbs of influence: Measuring social media success

September 20, 2011 by 1 Comment

Social media takes time, and it can be fatiguing. How can you tell if the payoff is worth the investment? According to Peter Drucker “if you can’t measure it, you can’t manage it,” but how do you measure something as seemingly intangible as social media success? Strategies: Instead of always wondering if social media is [...]

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A List: Five reasons you need print communication (back to school edition)

September 16, 2011 by Leave a Comment

The dog can’t eat e-homework, and that’s not the only reason we still need print communication.

Filed Under: Design, Marketing

Consumer tendencies of Generation Y

September 14, 2011 by Leave a Comment

Social media and the digital world is inherently entwined in the lives of Generation Y. I can remember getting my first computer in the mid 1990s. A bulky desktop, hooked up to a million cables and wires. The possibilities, it seemed, were endless with this machine. Little did I know that this computer and what [...]

Filed Under: Marketing, Social Media

How much influence does the media have?

September 12, 2011 by Leave a Comment

PR professionals use social media every day to promote clients, to communicate and engage with audiences and to respond to questions or issues. It’s no secret that Twitter, Facebook, LinkedIn and other social media sites have become important tools in a PR pro’s comprehensive tool box. I like to call this new tool box, PR 2.0. [...]

Filed Under: Public Relations, Social Media

A List: The others

September 5, 2011 by Leave a Comment

Recently, I was reading about an organization gaining support using Twitter, Facebook “and other social media.” I’m sure you’ve noticed the array of icons at the bottom of articles and blogs suggesting the multiple ways you can share the content. Do you just skim over them? Are the others worth your time? Millions of users [...]

Filed Under: Social Media

Tired yet? The challenges of social media fatigue

September 1, 2011 by 1 Comment

Are you getting tired? Tired of managing what seems like hundreds of different social media sites. Running out of motivation to engage and interact online on a daily basis? Has tweeting now become more work than fun? Is updating your Facebook status a chore? When’s the last time you logged in to LinkedIn or checked [...]

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