I don’t remember the last time I did something without simultaneously thinking about or doing something else. I’m a serial multi-tasker. Who isn’t these days? So last night, as I’m sketching a new website layout and finishing up some keyword research, I was also flipping through my copy of Chief Content Officer Magazine (Content Marketing [...]
Can market segmentation go too far?
October 17, 2011 by 2 Comments
As a marketing professional, you’ll often hear me talk about segmenting your market and drilling down to figure out who it really is you’re trying to reach. Recently, Dr. Pepper took their target market research to the extreme and, after finding that men were not keen on diet drinks (the drinks were not “manly” enough), [...]
Marketing: Hire it out or do it yourself?
October 14, 2011 by 1 Comment
Often, I work with many organizations that don’t always have marketing departments (or may have one person on staff wearing multiple hats, marketing included). So when is it appropriate to keep your marketing in-house and when should you hire it out? Here are five suggestions: 1. Leave design work to professionals Microsoft Word is not [...]
Time flies: What I’ve learned from Allée
October 3, 2011 by Leave a Comment
Oh, how the time flies! Three short months ago I jumped on board the Allée ship as the social media and community engagement intern. Since then I have gained a wealth of knowledge and have had the chance to get my hands on an assortment of tasks. Through previous internships, I’ve been able to dabble [...]
