Think. Create. Communicate.
Creating a stellar media list is the first piece of a great PR plan or media relations strategy. Finding the people who have the audience you are trying to reach and knowing how to contact them is the first step in getting the media on your side. So, how do you create this media list? [...]
It starts with an idea, a need. Products and services satisfy needs. Clients begin identifying brands with their need. The Challenge: reaching consumers and convincing them that it’s YOUR product or service they need. What strategy should small businesses use? In-house experts and staff? A content marketing consultant? It’s a great question. I recently read Walter Isaacson’s [...]
At the beginning of this month, in my industry article for Allée’s e-news, I wrote a piece called PR is more than a press release about the importance of relationship building when it comes to developing your public relations strategy. I’m a huge advocate of networking, connecting and fostering relationships with others in the community. [...]
A graphic design project can be exciting and daunting at the same time. You love the idea of a new, fresh look, but you’re not entirely sure if it will fit with your company’s budget. Here’s the secret: Not all graphic design work needs to cost you an arm and a leg. There are certain [...]
Racking my brain trying to think of a social media content calendar metaphor, it came to me…oddly enough, on one of my training runs. My husband and I are training for a marathon so running is taking up a lot of my time. And, that’s when it hit me. A social media content calendar is [...]
Plotting out a website that is responsive, compelling and engaging – that’s the goal. Whether you are making updates to your website or creating it from scratch, keeping your clients coming back is the ultimate success. Dave Yankowiak, Web designer and owner of Lift Development, gives us his advice on the design and must-have’s to build [...]
You’ve heard a lot about content marketing, but what is it? Allée founder and CEO Melissa Harrison recently presented a webinar on content marketing to Minnesota Women in Marketing and Communication (MWMC). If you missed her presentation, no worries, we broke it down into a short, 6-question Q&A for you: What is content marketing? Content [...]
Website design trends are in constant motion. Options, features, analytics and search capability allow businesses and organizations to get their brand to their intended audience within minutes – virtually! Allée frequently teams with Dave Yankowiak from Lift Development to create informative, engaging and compelling websites. So, we asked Dave to share his expertise on web design in [...]
