How a content marketing consultant can benefit your small businesses

Nonprofit Marketing Services

It starts with an idea, a need. Products and services satisfy needs. Clients begin identifying brands with their need. The Challenge: reaching consumers and convincing them that it’s YOUR product or service they need. What strategy should small businesses use? In-house experts and staff? A content marketing consultant? It’s a great question. I recently read Walter Isaacson’s […]

5 ways to generate a media list

Notepad

At the beginning of this month, in my industry article for Allée’s e-news, I wrote a piece called PR is more than a press release about the importance of relationship building when it comes to developing your public relations strategy. I’m a huge advocate of networking, connecting and fostering relationships with others in the community. […]

Website design: Make it remarkable

responsive website design

Plotting out a website that is responsive, compelling and engaging – that’s the goal. Whether you are making updates to your website or creating it from scratch, keeping your clients coming back is the ultimate success.  Dave Yankowiak, Web designer and owner of Lift Development, gives us his advice on the design and must-have’s to build […]

What is content marketing? 6 questions and answers revealed

Social Media Strategy

You’ve heard a lot about content marketing, but what is it? Allée founder and CEO Melissa Harrison recently presented a webinar on content marketing to Minnesota Women in Marketing and Communication (MWMC). If you missed her presentation, no worries, we broke it down into a short, 6-question Q&A for you: What is content marketing? Content […]

Trends in website design: Responsive web, mobile and image quality

web-design

Website design trends are in constant motion. Options, features, analytics and search capability allow businesses and organizations to get their brand to their intended audience within minutes – virtually! Allée frequently teams with Dave Yankowiak from Lift Development to create informative, engaging and compelling websites. So, we asked Dave to share his expertise on web design in […]