Think. Create. Communicate.
Earlier this year, Encyclopedia Brittanica announced they will no longer print their volume of encyclopedias. At our house, the conversation went something like this: Kids: Did you ever have to use those books? Me: Yes. Kids: Why didn’t you just use Wikipedia? Me: It wasn’t an option. Kids: NO WAY! Seriously?? I’m ancient. I know. Webster’s [...]
As business professionals, we’re always trying to think of ways to enhance what we deliver to our customers. However, because of the overachiever in us, we tend think we have to make these enhancements ourselves. Fortunately, this isn’t always the case. If we’d just take a minute to look around, we’d find companies that are [...]
Whether you’re looking for greater brand recognition, sales leads or increased website traffic, the content you create must grab attention and solve a need. The next time you’re evaluating your content marketing plan, run your content through the following 5-point checklist to see if it hits the mark: 1. Is it relevant? Don’t tout generic [...]
Brand is more than a logo. It’s a personality. It’s value. It’s the bond to your members or consumers. Most importantly, it keeps you and your organization top of mind. Branding is expanding beyond a visual icon. How recognizable is your company’s brand? What services or products do you represent? Does your audience connect your [...]
The biggest difference in a direct mail piece versus an email or even online advertising is there is no hard-and-fast opt-in option for your audience. When you advertise online, you know that some part of your copy intrigued someone to click on your ad or link. The same holds true with your own email list—your [...]
Remember the guys in high school who wore letter jackets – the “jocks?” They typically played one of two sports: football or basketball. In that world, to be viewed as an athlete you had to be 1) male 2) 6 feet tall or more 3) heavy 4) strong and 5) fast – pretty much in [...]
Building a new website or revamping an existing website is exciting! It’s a presence – and definitely a process. Design, content, optimization, interactions, calls to action… there’s so much to consider. In the end, it’s really about reaching your audience and making sure they can find you. Here’s some key steps to keep in mind before [...]
If you’re like me, you are probably too glued to the Olympics to really focus on your blog right now. I think that’s fair, but even without a major international sporting distraction, blogging can sometimes make you feel like Jordyn Wieber when she didn’t make the Gymnastics All Around final. You have a lot to [...]
Put away the old thinking about marketing and communications; clients and customers are no longer looking to be sold something – they are looking to be engaged. Consumers are bombarded with thousands of marketing messages a day and they will ignore an attempt to simply sell them something. The idea of putting content on the [...]
