If you’re like me, you are probably too glued to the Olympics to really focus on your blog right now. I think that’s fair, but even without a major international sporting distraction, blogging can sometimes make you feel like Jordyn Wieber when she didn’t make the Gymnastics All Around final.
You have a lot to say; you’ve built a business around it, so coming up with blog content should be easy, right? Well, we all know that sometimes isn’t true. No matter how hard those Olympians work, they cannot all take home the medal.
To help you out, I’ve put together some ideas to help keep your blogger’s block at bay and keep you blogging like an Olympian.
Create a monthly blog content calendar
Danell Leyva knew exactly which move was coming next when he grabbed onto that high bar. He planned every twist and release. Do the same with your blog’s content.
Plan each post in advance. Brainstorm all at once at the beginning of the month and map out your plan in an easy-to-follow calendar.
Enter everything you can into your content calendar: the date you want to post, any resources you’ve come up with, the category the post will fall into. This will also help you keep track of what you have already blogged about and make sure you aren’t doing the same topic over and over again.
Of course, even with a content calendar to keep you on track day to day, ideas don’t create themselves. You’ve got to come up with ideas in the first place, and you probably don’t have a coach mapping out routines for you.
Create blog categories
No one headed to London with the dream of winning the Olympics; athletes dream of winning a medal in a specific category. You need to pick a sport, know what to focus on. Michael Phelps can medal in multiple swimming events, but first he needed to identify categories and practice each skill separately.
Don’t try to do it all in one post. Your have a lot of things to talk about. Identify topics that you feel are good for blog posts, then keep your eyes open for ideas that fit into those categories.
Allée offers a lot of different services, so we have a category for each. Naturally, some topics overlap, but it helps keep things on task, relevant and showcases our range of expertise: marketing, social media, public relations, branding, design. Choose categories that you are comfortable with and that also provide relevant information to your audience. What do they want to learn about? What answers can you provide?
Save it for later
I’ve been watching a lot of swimming qualifiers, and I’m amazed at how the athletes know when to reserve energy and when to kick. If they don’t need to win right now, just qualify, they can save the best effort for later. If it isn’t time for your blog idea, you too can save it for later.
Something spark your creative writing juices that you really can’t deal with at the moment? Put it in a file where you keep ideas to help you brainstorm for your monthly blog content calendar. Later on, it might be exactly what you need to beat that French ace.
Break up content into bits
I’m really excited for the track and field events to start, especially the foot races. You wouldn’t get nearly the same understanding of the sport or an athlete’s ability if running were all one event. It’s better when they break it down into 100 meters, 400 meters, then throw in hurdles.
If you know a lot about one topic, don’t try to put it all into one blog post, break it up into many smaller post. A series of posts can help you stay focused and go into more detail without letting your post get too long. It also helps flesh out your blog calendar outline.
Ask for help
There is no need to do it alone. Watching the US Women’s Gymnastic Team win gold shows that sometimes, doing something well feels better when it’s accomplished by a group of people you trust. Each young woman brought something a little different to that competition, and all of them walked away with a gold medal.
Guest bloggers are a great way to get some fresh content from fresh voices. The best part is that it doesn’t take you much time but it offers a variety of information, perspective and engagement that you may not otherwise have all on your own.
What are you doing to keep your blog content fresh and flowing? How will you make sure your organization’s blog is on that medal stand?