If you plan to use blog posts as online marketing tools, then you need to recognize the value of speaking your target audience’s language. If you don’t use words and phrases your prospects can relate to, you’re actually hurting rather than helping your business.
When you use jargon as keywords, you probably won’t get as many clicks as you want for the very simple reason that your target customers don’t use those words in their search. The good news is that social media now makes it easy for you to learn the language of your target audience.
While it’s recommended that you hire the services of a professional SEO company when you make your first foray into social media, you will eventually learn what social media optimization activities resonate with your market audience. Here’s how to create better blog posts via social media:
1. Check out commonly used words on social media.
Checking out what your target audience usually writes on their social media accounts is perhaps the easiest, cheapest, and quickest way to learn their language. You can accomplish this by scanning Facebook, Twitter, LinkedIn, and Google+ to see what words your target demographics commonly use. You could also follow related blogs, visit relevant forums, and read customer reviews on relevant sites.
2. Discover trending hashtags.
People typically tweet about what’s happening during a particular event and these tweets will likely be organized around specific hashtags. Don’t worry as you won’t have to attend the event itself in order to identify trending hashtags. All you need to do is log on to Twitter and then search for trending hashtags. When you find the trending topics related to your industry, start studying the words commonly used by your prospects.
3. Conduct interviews.
This is perhaps the best and most effective way not only to learn your target market’s language, but also to determine their specific needs. This should therefore be the cornerstone on which your research is founded. While social media research can supplement and complement it, it will and should never replace interviews. You may conduct your interviews in person, over the phone, or via online chat.
4. Make use of Facebook Insights.
Facebook Insights helps you determine the types of content your target audience usually interacts with. This allows you to see who are responding to your own content and how they’re doing so. You even have the option of comparing data according to gender, country, or age. The insights can help you identify what motivates some people to read and share your content.
5. Tap your front-line employees.
Remember that your front-line employees are the ones who deal with your customers every single day. For this reason, they’re the ones who are most familiar with your audience’s language. They may even have adopted their language. Ask your people what customers usually say and how they say it. Ask for honest feedback on the words you’re currently using online. Ask for suggestions as regards what might resonate with your audience.
Among the secrets to creating effective blog posts is speaking in the language of your target audience. The good news is that it’s now very easy to learn and adopt their language. Remember that the language of your audience could change, so you should never stop doing your homework.