LinkedIn: Goodbye Products and Services

rp_LinkedIn-Changing-TOS-300x199.jpeg

Facebook isn’t the only one making changes to its layout and brand page offerings. LinkedIn recently announced that it is changing its Company Pages as of April 14, 2014.LinkedIn has decided to remove the Product and Services tab; companies will no longer be able to utilize that area to list their offerings (until that date, […]

Facebook Pages update: New layout

facebook.jpg

Yep. Another update. But, like the reach update earlier this month, this one is beneficial. Facebook is currently rolling out a new look for Pages and it is more logical and user-friendly than the old one. The following changes will be coming soon to your Facebook Page: New feature: Pages to Watch This addition is […]

Do’s and don’ts of small business branding

factors-of-branding

The United States loves small businesses; in fact, the Pew Foundation found that 71% of Americans view small businesses more favorably than any other institutions, including religious organizations. In addition to popularity, small businesses also have the benefit of flexibility – you can choose how to run your business without corporate breathing down your neck. […]

Website redesign in 2014? Think responsive

rwd

One billion smartphones were shipped in 2013 – yeah, that’s 10 digits! According to the latest study from the Pew Internet & American Life Project, two-thirds of cell-phone owning Americans use their phones to surf the Web and check e-mail – a number that has doubled since 2009.  It is obvious that mobile has taken […]

How to set up a mobile marketing plan

mobile-checklist

Welcome to 2013, where customers determine the platforms and marketers are obligated to follow. With 87% of American adults being cell phone owners and 29% of Americans checking their phones as soon as they get up and right before bed, it is becoming clear to businesses that their audiences are going mobile. Thus, as the […]

Quick take: Email marketing for small business [Infographic]

email symbol on row of colourful envelopes

Email is still the most used and effective marketing tool according to Target Marketing’s 2012 Media Usage Survey. Is your small business using email marketing to collect leads, demonstrate your expertise and engage with your customers? We developed the following infographic to demonstrate some key points on why email marketing is still an essential tool […]