Think. Create. Communicate.
Alyx Grabinger is a content marketing specialist at Allée. She has a passion for social media, PR and would never turn down an opportunity to research a new topic.
Digital marketing requires more work than simply sending out an email or posting on Facebook. Like a print campaign, you need to complete a marketing strategy before creating content. If you want to avoid a frustrating, unsuccessful digital marketing campaign, follow the steps below to create a simple, but effective, strategy. 1. Decide on your [...]
You have no doubt heard a lot about mobile marketing as a tool that B2B and B2C marketers should get behind. There are more mobile phones than there are TVs on the Earth and 90% of those that have a smartphone have it near them at any given time of the day. Mobile marketing is [...]
Recycling isn’t just for the environment anymore. Recycling old content is a means of capitalizing on previously successful topics through rewording, remixing, and using different forms of media. When done well, recycling content can help you save time and improve engagement. 10 simple ways you can make old content new again 1. Write an Ebook [...]
As I am sure you have noticed through your own social media endeavors, it continues to get harder and harder to cut through all the noise online and get your audience’s attention. Every time someone checks their newsfeeds, hundreds of people and businesses are fighting for their attention; but fear not, for it is possible [...]
Although it is cliché, one of the best pieces of job advice out there is to dress for the job you want, not the job you have. We like to think we are above judging a book by its cover, but most of us are not. So what does this have to do with Twitter [...]
Content is king, but the amount of words it takes to create good content seems to be forever shrinking. We have seen social media trends transition from from blog posts, to Facebook status updates, to Twitter posts, and now we have come to a point in which visual content is the best way to engage [...]
Oh how time flies! We are well into the year, so that means it is time to assess your 2013 marketing budget. Studies show that 89.1% of marketing executives planned on maintaining or increasing their marketing budget this year, so let’s make sure that money is being put to good use! The following are a [...]
Online videos are a great marketing tool for all businesses because they are engaging and easy to share. If you have been avoiding making videos due to inexperience – fear not – people don’t expect Hollywood quality videos. Audiences simply want quality content and every business has plenty of that to offer. The following are [...]
It kills me to call myself average, but I am the average social media user — a 20-something with a thirst for keeping up-to-date with the world, but without the time to do it. I don’t “follow” or “like” a company just because I have bought something from them. I only engage with companies that [...]
Put away the old thinking about marketing and communications; clients and customers are no longer looking to be sold something – they are looking to be engaged. Consumers are bombarded with thousands of marketing messages a day and they will ignore an attempt to simply sell them something. The idea of putting content on the [...]
