What’s hot in visual marketing: 2015

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Not all visuals are created equal. While visual content plays a huge role in making your marketing efforts more effective, some visuals are hotter than others. In an effort to keep you hip and your visuals up-to-date, Shutterstock released its 2015 Creative Trends report this month. We were digging the great information, so we put […]

The original content marketers: 2 products that paved the way for content marketing

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I love John Deere as much as the next Minnesotan, but as a content marketer, I am exhausted of hearing John Deere’s customer magazine used as the original content marketing example. Yes, The Furrow (publication started 1895) was a first of its kind, but was it the most interesting? There are plenty of other examples […]

4 quick content management tips for small businesses

"Get organized" written in market

Between blogs, social media, website updates, e-newsletters and printed content, there is no doubt that content management is hard and getting more difficult with every new medium that pops up. While large businesses have the luxury of a marketing team, many small businesses have a “team” of one person. Sound familiar? If so, know there […]

Creating the effortless experience

Never half-ass two things; whole-ass one thing

Last week I presented you with some shocking stats about customer service; the lesson to be learned was that less is so much more. While viral stories make customer service professionals believe customers want their expectations exceeded, the research shows that customers simply want their problem resolved as quickly as possible, with the least amount […]

Tearing down the Facebook like gate

Copyright: Sarawut Aiemsinsuk/Shutterstock

Facebook is making another change, but this one isn’t so bad. In fact, this Facebook change is rather thoughtful. Facebook is removing the like gate on contests and plugins to make sure that page likes are more meaningful. The Facebook developers explained the removal, “To ensure quality connections and help businesses reach the people who […]

RWD: By the numbers

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If you still have a mobile website that is separate from your full website, you are inconveniencing your users and working too hard. Several years ago when Internet access on a phone was still a (slow) luxury, mobile sites provided users what they needed, but now, that is just not the case. For most people, […]

4 easy font pairing ideas

Font pairing infographic

Typography is a huge part of graphic design and not just on tumblr in the form of inspirational quotes. Type matters on all of your marketing materials. But how do you make your typography look professional? If you have ever experimented with typography, you know it is more than just picking random fonts. There are […]

Multi-purpose logo design

Logo tips infographic

These days, it’s not feasible to have one version of your logo. In an age of digital media, traditional marketing and broadcast options, it’s important to have many logo variations and think about your intended use (and longevity) before jumping in to logo design. File types The best file format for your logo is an […]

Facebook updates: Trending topics and time of day

Copyright: Sarawut Aiemsinsuk/Shutterstock

Here we are again – another day and another Facebook update. Late last week, Facebook announced two new updates that will make the stories on your newsfeed more timely. Update #1: Trending topics This update will show stories about trending topics higher up on the newsfeed. This means when people open Facebook, they will immediately […]

Get your scroll on: Let’s get comfortable with responsive design websites

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The idea of having content “above the fold” was a logical way to design years ago when the Internet was in its infancy and everyone was using the same size computer; but that was the ‘90s. Today, there are dozens, if not hundreds, of screen sizes. Most of us personally own several different sized screens! […]