What Valentine’s Day can teach us about online marketing

Love

This week we celebrate Valentine’s Day! And while I don’t have any helpful hints for last-minute gifts, it’s important to note that Valentine’s Day is one of the highest grossing holidays of the year (roughly $13 billion is spent annually on gifts). Crazy, I know. With numbers like those, it begs the question: how are businesses […]

Small business marketing resolutions

Colourful 2014 in fiery sparklers

It’s hard to believe the New Year is right around the corner. Eek! Worried about your 2014 marketing plan? Don’t be. Hit the ground running with these small business marketing resolutions. Implement content marketing The marketing gods have officially decreed content marketing works! Just this year it went from a buzzword to an official mainstream […]

Fall back into great writing: 5 tips to re-energize your content

writing

With the hustle and bustle of back to school, and getting those last minute projects completed before winter comes, I thought this would be the perfect time to reintroduce some great writing tips. Sharpen your pencils, grab your white out and put on your thinking cap, school is back in session! Find your voice Most […]

Heavy lifting: Building your online and physical presence

HeavyLifting

Building your online brand is essential, however, if your company isn’t humanized, people will find you distant, cold and uninteresting. It may take some heavy lifting, but make it a priority to think about the following when it comes to developing your brand’s online and physical presence. Warm-up and stretch: Evaluate your current image Having […]

Back to school with direct mail, coupons and online ads: What’s working and what’s not

DM infographic

The biggest difference in a direct mail piece versus an email or even online advertising is there is no hard-and-fast opt-in option for your audience. When you advertise online, you know that some part of your copy intrigued someone to click on your ad or link. The same holds true with your own email list—your […]