Think. Create. Communicate.
Ashley Steiner is a content specialist at Allée. Her biggest passions are writing, social media, anything Jane Austen, the color turquoise, and chai lattes. She can be seen frequenting Target, book shops and bike trails.
Are you new to social media or thinking about joining a new channel? In the midst of likes, tweets, pins and pluses, it can be overwhelming to digest what’s popular versus what’s right for your business. The most important thing to remember is it’s better to actively participate in a few social media channels rather [...]
Let’s face it; being creative takes some serious work, dedication and a little bit on luck. A particular episode of Mad Men comes to mind, when thinking about creative block. Don Draper, an advertising executive in the 1960s, is tasked with creating a new branding campaign for Lucky Strike to combat recent medical reports proving [...]
Not so long ago if you asked the question, “which blogs do you follow?” chances are you would’ve been met with a blank stare. It’s incredible to think how this medium has grown, not only in consumer popularity, but also in industry credibility. Blogs are, in a way, more essential to a business’ content marketing [...]
I’m personally starting to become more and more a fan of Twitter for the short and sweet news updates by the resources I follow, not to mention I’ve grown to appreciate when links or pictures are included in tweets. The brevity of a 140-character tweet summarizes what I need to know going into an article, [...]
With the hustle and bustle of back to school, and getting those last minute projects completed before winter comes, I thought this would be the perfect time to reintroduce some great writing tips. Sharpen your pencils, grab your white out and put on your thinking cap, school is back in session! Find your voice Most [...]
From designing her own degree at the University of Minnesota-Twin Cities to a mother of four, Melissa Harrison, is the epitome of determination, and six years later she has her own thriving business to show for it. While Melissa was pregnant with her second child, she decided she wanted to pursue her dream of starting [...]
Building your online brand is essential, however, if your company isn’t humanized, people will find you distant, cold and uninteresting. It may take some heavy lifting, but make it a priority to think about the following when it comes to developing your brand’s online and physical presence. Warm-up and stretch: Evaluate your current image Having [...]
The biggest difference in a direct mail piece versus an email or even online advertising is there is no hard-and-fast opt-in option for your audience. When you advertise online, you know that some part of your copy intrigued someone to click on your ad or link. The same holds true with your own email list—your [...]
Why is it we remember certain designs or messages, even if the campaign or product is no longer in existence? There are several contributing factors to a successful messaging, but the measure of true success is retention. Certain brands have become iconic and are recognized just by the silhouette of their product (e.g. Apple®, Coca- [...]
My inbox is no stranger to spam. In fact, I’ve even gone so far as to create a separate email account just for the purpose of sending unwanted email notifications to that address. That’s not to say there aren’t many email newsletters that I enjoy reading and receiving. Is email marketing still strategic for business? [...]
