A look inside Allee Creative: Women entrepreneurship, delegation and social media for small business

Allee Creative Team

I’m passionate about entrepreneurship and I’m often asked about the story behind Allee Creative and my journey into content marketing and branding. I’ve recently done a series of interviews with college students interested in the topic as well. And while it’s awesome to provide this information to inquisitive minds, it’s also a great time for […]

Simplified social media management for associations

social media management

I get it. Associations are built as resources for members and it’s not always in an organization’s comfort zone to offer free information when there are membership fees involved. However, with the rise in social media and digital content in general, associations that do not embrace this change in information dissemination will miss the mark […]

Justifying social media: Information you can share with your boss

Justifying Social Media

According to a recent report by The Economist Intelligence Unit, “More than four out of five (81%) marketers agree that we need to change the structure and design of our marketing organization to meet the needs of our business over the next three to five years.” And I’m here to tell you that if you […]

Google’s new rule: Be mobile-friendly

Copyright: Syda Productions/Shutterstock

  There have long been rumors that Google search prefers mobile-friendly websites (or responsive design), but it is official; on April 21, 2015 Google started ranking mobile-friendly websites higher on mobile devices, especially on smartphones. The details According to ComScore, 60% of online traffic is generated by mobile devices. And during holiday season, that same […]

Online marketing measurement: Understanding the vocabulary

Copyright:  / 123RF Stock Photo

Do you have a process for analyzing your online marketing tactics? This year, make an effort to boost the time spent on your online marketing measurement–blogs, websites, downloadable content and social media–in order to drive business growth. Not sure where to start? I’ve compiled a short list of online marketing measurement terms defined in a […]

Planning for 2015: The elements of your content marketing plan

2015 calendar

Do you have a documented content marketing strategy? According to Content Marketing Institute, marketers with a documented content marketing plan consider themselves more effective with each communication channel, including social media, and are able to justify a higher percentage of their marketing budget to be spent on content marketing. So while your company’s content marketing […]

5 ways to use Twitter as a nonprofit

Twitter bird on keyboard

Let’s face it, the use of social media for nonprofits can be overwhelming. Many times, you’re working with limited resources, limited time and small staff. According to the 2015 Nonprofit Content Marketing Report by Content Marketing Institute and Blackbaud, social media accounts for 93% of content marketing tactics for nonprofits with Twitter being the second […]

When traditional marketing meets online marketing


Many times, when we talk about “traditional marketing,” we’re talking about printed pieces, billboards, newspaper ads, etc. If you think back to when your organization started its marketing strategy, you can probably recall the quarterly newsletter that went out or the advertising contracts you had with monthly magazines. And you may very well have those […]

Content tools: The content questionnaire


Planning for content can be a daunting task. And if you’re new to content marketing as a way to spread your brand’s message, you may not know where to start. When we work with clients to build content marketing strategies, the first thing we do is walk them through our content questionnaire. Using this content […]

4 must-have components for a successful content strategy


Content marketing is not an up-and-coming trend; it’s what your company needs now. Traditional marketing has been rendered almost ineffective and, in many ways, advertisements have become synonymous with spam; in fact, according to the Roper Public Affairs, 80 percent of business decision makers prefer to get company information in a series of articles versus an […]