Think. Create. Communicate.
Melissa Harrison is CEO of Allée. With more than a decade of experience in marketing and brand strategy, she has been working in areas of content marketing before social media was a "thing". Named a "Mover & Shaker" by the Star Tribune in 2012, Melissa is also a mother of four, a certified fitness instructor and lover of books. The ultimate Type A personality, she can multitask with the best of them.
How are you feeling about your organization’s succession plan? Can you trust that you have the right talent that will stick around for the next 5-10 years? What if positions do open up, are you planning to wait for someone to drop a résumé on your desk, or do you have a plan to reach [...]
Life as we know it has changed. Technology is booming and business “as usual” has shifted. Social media, search engine optimization, and online ads are the new tools of the marketing trade. So what is the best way to market online? Let’s break it down into your website, online customer service, social media channels and [...]
After reading part one of this series, I am sure you were anxious to find out what tactics content marketers are using. Well, the wait is over! As promised, here are the top B2B content marketing tactics. #1 The average marketer is using 12 content marketing tactics That is an intimidating number, especially for small [...]
Content marketing is a crucial component of an effective marketing program for any company – B2B businesses included. In fact, according to a study by the Content Marketing Institute and MarketingProfs, 91% of B2B companies are using content marketing. Whether your company has a content marketing strategy or is planning on making one, here is [...]
You can find endless statistics on what time of day is best for posting on social media, sending emails, etc. This post, however, is going down and dirty with the real reason you need to be concerned about the timing of your email marketing campaign: Smartphones. What’s my logic? Sleep (or lack there of). Here’s [...]
Does your small business have a brand identity? Something that is more than a logo? Can you speak to what that is and how it play into your business strategy? Your company’s brand package is all encompassing. It’s the personality, visual elements and feel of your brand all wrapped up into into a cohesive plan [...]
Whether you’re in the elevator, grocery store or a work meeting, how often do you see people using their smartphones? While running errands, have you ever tried to get home before having to use it? With more and more apps offering the ability to sync all your information, it’s almost impossible not to reference it, [...]
Bill Gates was right when he said, “content is king.” In 1996, in the Internet’s infancy, Gates recognized an early shift in how we would communicate, and went even further to ask, what is content and how do we use it? The definition of ‘content’ varies depending on who you ask and what it means [...]
I started my small business in 2006, and it hasn’t always been easy to focus on the business rather than working in the business. Client work always comes first, but through deliberate effort, I’ve managed to re-brand and grow my business significantly during the past 6+ years. And I want the same for you. Here are 3 ways you [...]
Social media is free right? So why would you pay someone else to help you manage it? Using social media is just like any other marketing tactic; you want to use the tools effectively and put an adequate amount of resources toward the cause. This can often mean hiring someone (internally or an outside firm) [...]
