5 ways to use Twitter as a nonprofit

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Let’s face it, the use of social media for nonprofits can be overwhelming. Many times, you’re working with limited resources, limited time and small staff. According to the 2015 Nonprofit Content Marketing Report by Content Marketing Institute and Blackbaud, social media accounts for 93% of content marketing tactics for nonprofits with Twitter being the second […]

When traditional marketing meets online marketing

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Many times, when we talk about “traditional marketing,” we’re talking about printed pieces, billboards, newspaper ads, etc. If you think back to when your organization started its marketing strategy, you can probably recall the quarterly newsletter that went out or the advertising contracts you had with monthly magazines. And you may very well have those […]

Content tools: The content questionnaire

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Planning for content can be a daunting task. And if you’re new to content marketing as a way to spread your brand’s message, you may not know where to start. When we work with clients to build content marketing strategies, the first thing we do is walk them through our content questionnaire. Using this content […]

4 must-have components for a successful content strategy

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Content marketing is not an up-and-coming trend; it’s what your company needs now. Traditional marketing has been rendered almost ineffective and, in many ways, advertisements have become synonymous with spam; in fact, according to the Roper Public Affairs, 80 percent of business decision makers prefer to get company information in a series of articles versus an […]

How to plan for content: 4 things to consider

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Good content requires more than good writing. A lot more. It requires creativity, persistence, discipline and most importantly, planning. When there is no plan in place, it is easy to burn out, procrastinate and have low-quality content or no content at all. To ensure your content marketing success, consider the following four things when making […]

Behold the power of a blog!

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To blog or not to blog? If you want to consistently bring new traffic to your website, increase customer trust and showcase your expertise all while creating content that’s easy to share (and educational for your audience) then blogging is a great tactic for your business. Blogs bring the web traffic Blogging brings additional visitors […]

Giving thanks

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We tend to keep our blog pretty focused in areas of marketing, writing up ideas and giving opinions on what can be done to further the growth of your business. But today, it’s all about giving thanks. Today, I’m taking a moment to say “thank you” from the bottom of my heart for all of […]

Top 10 quotes from #CMWorld 2013

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Last week I spoke at Content Marketing World. The event was hands-down the best conference I have ever attended. From the caliber of break-out sessions and keynotes to the post-conference events and the time conference planners took to make sure everything took off without a hitch; amazing. Rather than just recap the session I presented […]

10 reasons social media isn’t working for you

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You did it, you signed your small business up for a Twitter account, a Facebook account, a LinkedIn account. But nothing’s happening. You haven’t gone viral. You’ve barely qualified to get Facebook Insights. Why isn’t social media working? First of all, going viral isn’t for everyone. In fact, if you consider all the content out […]