4 must-have components for a successful content strategy

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Content marketing is not an up-and-coming trend; it’s what your company needs now. Traditional marketing has been rendered almost ineffective and, in many ways, advertisements have become synonymous with spam; in fact, according to the Roper Public Affairs, 80 percent of business decision makers prefer to get company information in a series of articles versus an […]

How to plan for content: 4 things to consider

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Good content requires more than good writing. A lot more. It requires creativity, persistence, discipline and most importantly, planning. When there is no plan in place, it is easy to burn out, procrastinate and have low-quality content or no content at all. To ensure your content marketing success, consider the following four things when making […]

Behold the power of a blog!

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To blog or not to blog? If you want to consistently bring new traffic to your website, increase customer trust and showcase your expertise all while creating content that’s easy to share (and educational for your audience) then blogging is a great tactic for your business. Blogs bring the web traffic Blogging brings additional visitors […]

Giving thanks

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We tend to keep our blog pretty focused in areas of marketing, writing up ideas and giving opinions on what can be done to further the growth of your business. But today, it’s all about giving thanks. Today, I’m taking a moment to say “thank you” from the bottom of my heart for all of […]

Top 10 quotes from #CMWorld 2013

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Last week I spoke at Content Marketing World. The event was hands-down the best conference I have ever attended. From the caliber of break-out sessions and keynotes to the post-conference events and the time conference planners took to make sure everything took off without a hitch; amazing. Rather than just recap the session I presented […]

10 reasons social media isn’t working for you

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You did it, you signed your small business up for a Twitter account, a Facebook account, a LinkedIn account. But nothing’s happening. You haven’t gone viral. You’ve barely qualified to get Facebook Insights. Why isn’t social media working? First of all, going viral isn’t for everyone. In fact, if you consider all the content out […]

Why more Facebook likes don’t equal better reach

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Have you ever noticed that when you get together with your friends and family they aren’t necessarily fully informed on all the details that you’ve shared on Facebook? Have you ever gotten the “well, you should know, I posted it on Facebook,” (insert sad-face from a distant friend you’re finally catching up with face-to-face)? There […]

My break from Facebook

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I took a break from Facebook this week. For some, this may not seem like a huge deal; it was for me. Considering that I own a content marketing firm, a huge portion of our work is done online (and that includes a lot of time spent on Facebook). So, while my break from the […]

Why small businesses are failing (and what to do about it)

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I’m tired of small business owners with the “woe is me attitude.” There, I said it. I spend hours talking with business owners about the importance of breaking the mold, of going where their competition hasn’t been–of creating change. They nod, in what seems to be an understanding, and then they keep on keeping on […]