The 24 Hours Unplugged Challenge

Could you go an entire day without your smart phone, computer, iPad, iPod or TV? On Sunday, July 31, a host of my colleagues and friends took the Unplugged Project’s 24 Hours Unplugged Challenge. They put down their smartphones, turned off their computers and enjoyed a day without being “tuned in” every single minute. Now, I’m sure […]

A List: 10 reasons why YOU need to attend the upcoming B4: Small Business Workshops

The B4: Small Business Workshops series begins August 9 in Albertville. Don’t let the name fool you: the series is for any business leader (or prospective leaders) in small- to mid-sized businesses and organizations. Here is why you need to attend: 10. Breakfast is the most important part of the day. 9. Groups are fun. […]

No plan? Beware of the crash.

Yesterday, in my haste to get the kids to daycare and off to my first appointment of the day (after we all woke up late), I ran the side of my mini van into the side of our garage. That’s right. I had an accident in my own garage. Now, after you stop laughing at […]

A List: 10 seriously awesome women you need to know

The Star Tribune came out with the 2011 Executive Compensation Report on June 19 where it listed the 100 highest-paid Minnesota CEOs. Guess how many were women? Six. Guess how many women made the top 20? None. So here I am, staring at a cover page with 20 male headshots staring back at me and […]

Introducing Allée’s new social media and community engagement interns

We are excited to announce the addition of two interns to the Allée team! Jodi Osmond and Shannon Neeser will be joining Allée next week, focusing on social media, community engagement and research. We’re pretty excited about the new additions and wanted to give these ladies a chance to say hello and let everyone know […]

Why I love my small business

Owning a small business is hard work. Working with other small business owners is hard work. Limited budgets, crazy hours, looming deadlines…it’s all hard work. And it’s all worth it. Five years ago, I made the crazy decision (while pregnant with my second child) to quit my job and start my own communications consulting firm. […]

A List: Things I choose to keep “old school”

Forty-three percent of American consumers check Google before visiting a local business or restaurant. Thirty-percent for the phone book. As technology tries to push me past lightning speed, there are still some things that I won’t budge on. So, as much as I might have laughed at those who still use phone books to look up information, those same peeps should feel free to laugh at me for the follow things that I insist on keeping “old school”.

A List: Five social media notes of the week

Trendwatching.com recently released its May 2011 Trend Briefing in which it described “The F-Factor.” The F-Factor encompasses how we, as fans, followers and friends, continuously influence each other’s decision to buy something. The independent trend firm listed five ways in which the F-Factor influences consumption behavior, one of those being F-Discovery. According to Trendwatching.com, F-Discover […]

The Facebook Effect: A book review of sorts

Last night I went to the KaneCo Book Club where we discussed The Facebook Effect by David Kirkpatrick. It was a good discussion that covered many aspects of Facebook and the influences the major social network has on society and business. The book was a good one (and I recommend to those that only saw […]

Things that make me smile

The Friday “A List” It’s been quite the week. For me, sometimes the best thing to do when I’m stressed to the max or overwhelmed with looming deadlines and client projects is to take a time out and do something that has nothing to do with the things I’m responsible for at the moment. Today, […]

Face time

Networking without the Web I don’t get out much. And it’s not because I don’t want to (believe me, this small biz mama with four kids is always up for a break), it’s because I can always think of a million other things to do in the office or at home. And with my incessant […]

The ultimate pile-up: How laundry forced me to think about my marketing plan

There isn’t a day that goes by that I don’t think, “what’s next?” Whether it’s toting my kids around or completing a new client proposal, I understand (sometimes all too well) the pressures of keeping it together and keeping on track. But lately, there is one thing I can’t seem to keep on top of. […]

Inspire movement, create action

Are you interested in what inspires your customers? Your donors? Your clients? You should be. The amount of daily messages we’re exposed to is overwhelming. Think about what this means for you as a professional looking to deliver a key message. It’s hard work! But if you take time to really get to know your audience you’ll […]

The Boomers have (almost) left the building

The following is a blog post I wrote for XYZ University, a generation research and consulting firm. An estimated 78 million baby boomers are set to retire over the next five to 10 years—for nonprofits, chambers of commerce and other member-based associations, this statistic should be alarming. Why? Because the majority of associations are supported […]