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New design projects can be fun and exciting. Fresh content, new colors, solid designs that reflect the brand you’ve worked so hard to establish. But design projects can also run wild without careful planning in order to deliver the right end-product on time and within budget. I work on a lot of design projects [...]
Membership marketing–the process of acquiring, engaging and retaining members–is the cornerstone for associations and member-based organizations. It is also a very challenging task. Now is the time to start thinking about your goals for 2012 and what you want your association or member-based organization to look like in the coming years. Will you be able [...]
Now is the time of year when everyone comes out with their version of predictions for marketing in 2012. I recently read Gini Dietrich‘s “8 Social Media Trends for 2012” and while it was a great piece (and I love Gini), I did raise an eyebrow at her third choice: Integration of all disciplines. “Today [...]
It’s time to introduce Allée’s new website! We have been working hard on this project during the past two months and are excited to finally see it “go live” today. If you take a peek around, you’ll notice easy contact forms, a new, free eBook and blog articles that sit right on our home page. [...]
If you’re not immersed in the marketing industry day in and day out, you may be unfamiliar with content marketing. And if you’re wondering what content marketing is, this post serves as a place to get your feet wet and learn more about it. What is content marketing? Simply put, content marketing is jargon we [...]
As a marketing professional, you’ll often hear me talk about segmenting your market and drilling down to figure out who it really is you’re trying to reach. Recently, Dr. Pepper took their target market research to the extreme and, after finding that men were not keen on diet drinks (the drinks were not “manly” enough), [...]
Often, I work with many organizations that don’t always have marketing departments (or may have one person on staff wearing multiple hats, marketing included). So when is it appropriate to keep your marketing in-house and when should you hire it out? Here are five suggestions: 1. Leave design work to professionals Microsoft Word is not [...]
Some of the most useful statistics regarding social media use and online consumer trends came from the Nielsen State of the Media: Social Media Report Q3 (2011). In America, more time is spent on Facebook than on any other website. Likewise, Hitwise found that for every one Facebook “like,” a consumer will visit a retailer’s [...]
