Can market segmentation go too far?

As a marketing professional, you’ll often hear me talk about segmenting your market and drilling down to figure out who it really is you’re trying to reach. Recently, Dr. Pepper took their target market research to the extreme and, after finding that men were not keen on diet drinks (the drinks were not “manly” enough), […]

Marketing: Hire it out or do it yourself?

outsourcing marketing

I often work with many organizations that don’t always have marketing departments (or may have one person on staff wearing multiple hats, marketing included). So when is it appropriate to keep your marketing in-house and when should you hire out your marketing? Here are five suggestions: 1. Leave design work to professionals Microsoft Word is […]

Facebook statistics for retail brands: An infographic on customer engagement

Facebook Infographic

Some of the most useful statistics regarding social media use and online consumer trends came from the Nielsen State of the Media: Social Media Report Q3 (2011). In America, more time is spent on Facebook than on any other website. Likewise, Hitwise found that for every one Facebook “like,” a consumer will visit a retailer’s […]

Poor editing ruins marketing

Last week, I received two flyers in the mail from two different pizza joints in town. Neither was new to the area, but one had recently changed its name and the other now had new ownership (and a new location). The first flyer listed the business’s “new” website which, when I went to look it […]

A List: Six considerations for business planning

On Tuesday, August 9, we held our first B4: Small Business Workshop focused on business planning. It was a great two and a half hours of learning, conversation and networking. Here is a brief recap of the areas we covered–the six considerations for business planning, if you will: 1. Plan Planning, whether business plans, marketing […]

A List: 5 things you can’t control in public relations

Today’s A List is courtesy of a little media “oh no!” moment I experienced a week ago. As you may know, Allée recently launched a new educational series (B4: Small Business Workshops) and as such, we’ve been focused internally on some media relations and PR of our own. I have to say that, in the […]

The 24 Hours Unplugged Challenge

Could you go an entire day without your smart phone, computer, iPad, iPod or TV? On Sunday, July 31, a host of my colleagues and friends took the Unplugged Project’s 24 Hours Unplugged Challenge. They put down their smartphones, turned off their computers and enjoyed a day without being “tuned in” every single minute. Now, I’m sure […]

A List: 10 reasons why YOU need to attend the upcoming B4: Small Business Workshops

The B4: Small Business Workshops series begins August 9 in Albertville. Don’t let the name fool you: the series is for any business leader (or prospective leaders) in small- to mid-sized businesses and organizations. Here is why you need to attend: 10. Breakfast is the most important part of the day. 9. Groups are fun. […]

No plan? Beware of the crash.

Yesterday, in my haste to get the kids to daycare and off to my first appointment of the day (after we all woke up late), I ran the side of my mini van into the side of our garage. That’s right. I had an accident in my own garage. Now, after you stop laughing at […]

A List: 10 seriously awesome women you need to know

The Star Tribune came out with the 2011 Executive Compensation Report on June 19 where it listed the 100 highest-paid Minnesota CEOs. Guess how many were women? Six. Guess how many women made the top 20? None. So here I am, staring at a cover page with 20 male headshots staring back at me and […]

Introducing Allée’s new social media and community engagement interns

We are excited to announce the addition of two interns to the Allée team! Jodi Osmond and Shannon Neeser will be joining Allée next week, focusing on social media, community engagement and research. We’re pretty excited about the new additions and wanted to give these ladies a chance to say hello and let everyone know […]

Why I love my small business

Owning a small business is hard work. Working with other small business owners is hard work. Limited budgets, crazy hours, looming deadlines…it’s all hard work. And it’s all worth it. Five years ago, I made the crazy decision (while pregnant with my second child) to quit my job and start my own communications consulting firm. […]

A List: Things I choose to keep “old school”

Forty-three percent of American consumers check Google before visiting a local business or restaurant. Thirty-percent for the phone book. As technology tries to push me past lightning speed, there are still some things that I won’t budge on. So, as much as I might have laughed at those who still use phone books to look up information, those same peeps should feel free to laugh at me for the follow things that I insist on keeping “old school”.

A List: Five social media notes of the week

Trendwatching.com recently released its May 2011 Trend Briefing in which it described “The F-Factor.” The F-Factor encompasses how we, as fans, followers and friends, continuously influence each other’s decision to buy something. The independent trend firm listed five ways in which the F-Factor influences consumption behavior, one of those being F-Discovery. According to Trendwatching.com, F-Discover […]