Last week, I presented at the AICPA (American Institute of CPAs) and AAM (Association for Accounting Marketing) Summit. The session, titled “Brand is not a Logo: How to Communicate Your True Brand,” focused on developing brand strategies, establishing a brand voice or brand statement, consistent messaging and brand measurement. Through all of these steps in [...]
The following is an excerpt from Melissa’s article in MEETING Magazine originally published in the May/June 2012 issue. We’ve all been there before: Sitting in our car or flipping through the channels on the TV only to come across a catchy jingle or catch-phrase. And hours later, for whatever reason, that dang tune is still [...]
I’m no journalist, but over the past decade, I’ve worked with quite a few while handling various PR projects for clients. So, I have a good sense of how overloaded journalists are when it comes to pitches. Press releases and pitch emails flood a journalist’s email on a daily basis; we’re talking hundreds of different messages pitching why “Client X” is the next best thing. So how do you follow up with your own pitch without seeming too eager?
Website maintenance is not always a fun task, but it’s important. We all know the importance of keeping our content fresh, relevant and up-to-date. Consider your website your company’s home base. When visitors arrive, you want it looking clean; a good first impression of you and your business. And although cleaning isn’t fun, it doesn’t [...]
Every once in awhile, I come across a client who is looking for the golden ticket–a PR stint or cover story that will generate thousands of dollars in new business and immediate attention to their brand. As we all know, there is no Golden Ticket in life, but hard work and perseverance pays off. This [...]
Small business branding is never an easy task and, for many of us, it’s easy to put on the back burner when more pressing issues seem to arise (customers, clients, paying our employees). However, at the rate social media and online community engagement has taken off, small businesses can no longer make excuses for a [...]
At the beginning of this month, in my industry article for Allée’s e-news, I wrote a piece called PR is more than a press release about the importance of relationship building when it comes to developing your public relations strategy. I’m a huge advocate of networking, connecting and fostering relationships with others in the community. [...]
At some point, whether on a continuous basis or as a one-off project, you’ll have (or already have) a need for printed marketing materials. Maybe your message warrants print. Maybe your audience prefers it. Maybe you have a lot of technical information to relay. Whatever the reason, you need print. But, you’re also mindful of [...]