Think. Create. Communicate.
Shannon Neeser is a content specialist at Allée and serves on the Board of Minnesota Women in Marketing & Communication as the social media chair. She has a major in English with a minor in creative writing and business writing. Shannon is an avid volunteer for nonprofits in the community; she also has a fondness for punctuation, social media and clever diagrams.
If you’ve been online at all last week, you’ve probably heard of Amy’s Baking Company. There was a bit of a social media meltdown. A meltdown so severe, actually, that it has prompted them to claim they were hacked and host a grand reopening in hopes of offsetting some of the damage done. The meltdown followed Gordon Ramsay featuring Amy’s [...]
So you want to make an infographic. Of course you do; visualizing information is a fun and effective way to share. Infographics convey a lot of information quickly and including an infographic in a social media post can boost your views and likelihood to be shared significantly. On Twitter alone, Infographics get 832% more retweets [...]
More than twice in the past week I’ve interacted with brands on Twitter to give feedback or make recommendations to friends. This is not uncommon. I’m at your business, I’m on my smartphone. If I have a good experience, I’ll tell my network. If I have a bad experience, I’ll tell my network. If I want something [...]
I’m starting to think there isn’t anything Facebook won’t take on. And why not? They’ve got over 900 million worldwide users who expect a lot from the free social media platform. The addition of Messenger to the Facebook toolbox is making communication faster and adding functionality. They’ve already introduced video chat and now, Facebook has reached out into voicemail with TalkBox Voice [...]
Lately I’ve been finding the best Google results on the second page, maybe even the third. It makes me wonder what I’m missing. And it tells me a couple things. First, the companies creating good content are not necessarily creating searchable content. Second, companies that know how to get better SEO (search engine optimization) are not necessarily [...]
I’ll admit it, when I first got onto Twitter, I was intimidated. But, I embraced it. I wanted to know what all the hype was about, so I dedicated myself to tweeting. It didn’t take long before I was lurking on Twitter chats, following the conversation without participating myself. When I sat down to participate in my [...]
March is here and that means everyone’s filling out those March Madness basketball brackets, picking teams to win based on stats or, if you’re like me, simply by which city they would rather live in. Are you giving as much thought to your email and social media marketing? Going with your gut is great for [...]
I don’t know about you, but I like to win things. A lot of people like to win things. I watched a raffle draw last night where participants paid just for a chance to win. If you’re looking to create some social media attention for your brand, social media contests can help you build online [...]
The last thing you probably want to worry about is another social media platform, but are you LinkedIn? Because if you’re not, you should at least know why you might want to consider it. LinkedIn is a great platform for building brand awareness. LinkedIn is all business without the clutter of who’s eating what where [...]
It’s been the week of Twitter hacks–Burger King’s Twitter account hacked on Monday, then Jeep’s on Tuesday. You might be thinking you’ll be next. Why would you want to put your business out there on social media to be embarrassed by hackers? Obviously, you don’t (although Burger King did pick up thousands of curious new [...]
