How to use keywords

keyboard

Hey! You found me. Awesome. Now, let’s talk about how people are finding your brand online. Whatever else you might be doing, it definitely has something to do with keywords. Keyword are words that indicate the content of your document and help in its retrieval online. You want people retrieving your documents (otherwise, why else […]

Hands-on content marketing event recap

Melissa Harrison presenting at I-94 Chamber

Last week, I had the pleasure of seeing our CEO Melissa Harrison present tips, tricks and trends for content marketing to the I-94 Chamber of Commerce. Her session left the room buzzing with attendees asking follow-up questions and getting individual tips for their businesses. Here are a few of the insightful nuggets Melissa shared with […]

Twitter’s new ‘do

NEW-Twitter.jpg

Unless you’ve been completely distracted by the fresh spring air this week, you probably noticed something interesting happening on Twitter (beyond the usual barrage of interesting updates from all your favorite microblogging tweeps, that is). Twitter has a whole new look! Twitter’s new look seems to be for all those Facebook users who just can’t […]

How to set your brand a part from the competition

stand-out

Every business owner wants their company to stand out from the competition. To successfully set your brand apart, you need to understand your differentiators. Those differentiators can be found by defining your target market, competition, niche and position. Getting noticed in the crowd is going to mean prioritizing your marketing efforts. Ask yourself a few […]