The annual shout-out: Thank you to these awesome people!

Thank-You

I have a lot to be thankful for this year and, in the spirit of Thanksgiving, I’d like to give some well-deserved personal shout-outs to the amazing people who have supported my company this year. The following people have been instrumental in Allée’s growth and for that, I thank you! Dave Yankowiak The most amazing [...]

Happy Birthday, Allée! The treat? A quick Q & A with CEO Melissa Harrison

happybirthday

From designing her own degree at the University of Minnesota-Twin Cities to a mother of four, Melissa Harrison, is the epitome of determination, and six years later she has her own thriving business to show for it. While Melissa was pregnant with her second child, she decided she wanted to pursue her dream of starting [...]

What I learned in 2011

In two days, we’ll welcome a new year. For me, the change is exciting–full of promise and new beginnings. Sometimes I set personal resolutions, sometimes I don’t. Regardless, I do always like to reflect on the year that has passed and think about what I’ve learned. In my personal life, this typically comes in the [...]

Create value with membership marketing

Membership Marketing

Membership marketing–the process of acquiring, engaging and retaining members–is the cornerstone for associations and member-based organizations. It is also a very challenging task. Now is the time to start thinking about your goals for 2012 and what you want your association or member-based organization to look like in the coming years. Will you be able [...]

Introducing Allée’s new website

It’s time to introduce Allée’s new website! We have been working hard on this project during the past two months and are excited to finally see it “go live” today. If you take a peek around, you’ll notice easy contact forms, a new, free eBook and blog articles that sit right on our home page. [...]

Time flies: What I’ve learned from Allée

Oh, how the time flies! Three short months ago I jumped on board the Allée ship as the social media and community engagement intern. Since then I have gained a wealth of knowledge and have had the chance to get my hands on an assortment of tasks. Through previous internships, I’ve been able to dabble [...]

Thanks, Allée: I’m smarter now!

This past summer, I’ve been spending a lot of my evenings working as an Allée intern. If I wasn’t going to pick up new skills and learn things, well, I may as well have spent my summer on the History Center lawn or at the Science Museum. Looking back, I am pleased to say that [...]

A List: 10 reasons why YOU need to attend the upcoming B4: Small Business Workshops

The B4: Small Business Workshops series begins August 9 in Albertville. Don’t let the name fool you: the series is for any business leader (or prospective leaders) in small- to mid-sized businesses and organizations. Here is why you need to attend: 10. Breakfast is the most important part of the day. 9. Groups are fun. [...]

The spirit in social media

Recently, Allée had the pleasure of working with the nonprofit organization Social Media Shepherds on a pro bono branding project. Originator Greg Swan, social media champion, who was recently named one of Metromix.com’s “Top Tweeps of the Twin Cities,” started Social Media Shepherds about two years ago. Currently, there are about 100 people in the group, [...]

No plan? Beware of the crash.

Yesterday, in my haste to get the kids to daycare and off to my first appointment of the day (after we all woke up late), I ran the side of my mini van into the side of our garage. That’s right. I had an accident in my own garage. Now, after you stop laughing at [...]