Think. Create. Communicate.
Let’s face it; being creative takes some serious work, dedication and a little bit on luck. A particular episode of Mad Men comes to mind, when thinking about creative block. Don Draper, an advertising executive in the 1960s, is tasked with creating a new branding campaign for Lucky Strike to combat recent medical reports proving [...]
One never knows when a personal touch will make a lasting impact and a sustained relationship. Tonight, that personal touch was pivotal. Two businesses have gained my loyalty and infinite referral – just by following up. My week included two rather significant happenings: a hospital visit and a sulfur-like smell in the house. Two separate [...]
Has your small business come up with a signature logo–something that people will know represents your business when they see it? There are many famous logos in our world today including the Nike swish, McDonald’s golden arches, or Twitter’s bird. But what goes into a logo design to make it iconic? When designing a great [...]
“Wowza! This place is disgusting and everyone is so unproductive!” Not something everyone wants their customers to think of their business as being–disgusting and unproductive. I always find it particularly frustrating walking into a restaurant (where I intend on spending enough money to document) to dirty tables, unproductive staff and slow service. Everyone has their [...]
Content marketing is a crucial component of an effective marketing program for any company – B2B businesses included. In fact, according to a study by the Content Marketing Institute and MarketingProfs, 91% of B2B companies are using content marketing. Whether your company has a content marketing strategy or is planning on making one, here is [...]
Does your small business have a brand identity? Something that is more than a logo? Can you speak to what that is and how it play into your business strategy? Your company’s brand package is all encompassing. It’s the personality, visual elements and feel of your brand all wrapped up into into a cohesive plan [...]
Bill Gates was right when he said, “content is king.” In 1996, in the Internet’s infancy, Gates recognized an early shift in how we would communicate, and went even further to ask, what is content and how do we use it? The definition of ‘content’ varies depending on who you ask and what it means [...]
I started my small business in 2006, and it hasn’t always been easy to focus on the business rather than working in the business. Client work always comes first, but through deliberate effort, I’ve managed to re-brand and grow my business significantly during the past 6+ years. And I want the same for you. Here are 3 ways you [...]
Online videos are a great marketing tool for all businesses because they are engaging and easy to share. If you have been avoiding making videos due to inexperience – fear not – people don’t expect Hollywood quality videos. Audiences simply want quality content and every business has plenty of that to offer. The following are [...]
A little more than a year ago, the company I work for started utilizing an outside design agency quite a bit. As the in-house design, I went through four phases as I worked on accepting what has come to be a great asset: Frustration. Inferiority. Acceptance. Embrace. Even though you may have our own in-house [...]
