Double talk: How to keep multiple audiences in mind when it comes to your brand

Copyright: faithie / 123RF Stock Photo

Many companies and organizations have two (or more) distinct audiences when it comes to their brands’ messages. Knowing your target markets and speaking to their needs, all while being true to your brand voice and goals, is a challenge. Branding for multiple audiences requires individualized strategies. In all cases, consistency remains key: know what sets […]

Developing your social media brand voice

Brand Identity

Social media is about having authentic conversations with real people, and not just looking at them as potential dollar signs. Trust us, audiences are smart and they can tell when you’re being disingenuous. Your audience wants to have a connection with you. They even get excited about it and will most likely tell their friends! […]

4 must-have components for a successful content strategy

Content-Types

Content marketing is not an up-and-coming trend; it’s what your company needs now. Traditional marketing has been rendered almost ineffective and, in many ways, advertisements have become synonymous with spam; in fact, according to the Roper Public Affairs, 80 percent of business decision makers prefer to get company information in a series of articles versus an […]

Do’s and don’ts of small business branding

factors-of-branding

The United States loves small businesses; in fact, the Pew Foundation found that 71% of Americans view small businesses more favorably than any other institutions, including religious organizations. In addition to popularity, small businesses also have the benefit of flexibility – you can choose how to run your business without corporate breathing down your neck. […]

How to set your brand a part from the competition

stand-out

Every business owner wants their company to stand out from the competition. To successfully set your brand apart, you need to understand your differentiators. Those differentiators can be found by defining your target market, competition, niche and position. Getting noticed in the crowd is going to mean prioritizing your marketing efforts. Ask yourself a few […]

Got taglines?

Gotmilk

I saw a sign the other day on an old laundromat in my neighborhood that asked passersby “Got Laundry?” and I immediately thought of milk. Is that weird? Not really. “Got Milk?” was a brilliant and simple tagline that worked. It worked so well that it’s one of the most parodied taglines out there, which explains […]

10 tricks for keeping your $**t organized

Marketing-Organization

Staying organized in today’s tricky marketing world can be…let’s face it, sometimes impossible. Here are 10 tricks for keeping your marketing organized and in check. 1. Use an editorial content calendar I like to think of an editorial content calendar similar to my marathon training calendar. I write down the mileage for each day, but […]

The power of personal connection

photo by Dominik Gwarek

One never knows when a personal touch will make a lasting impact and a sustained relationship. Tonight, that personal touch was pivotal. Two businesses have gained my loyalty and infinite referral – just by following up. My week included two rather significant happenings: a hospital visit and a sulfur-like smell in the house. Two separate […]

Key elements of a great logo

Starbucks logo transformation

Has your small business come up with a signature logo–something that people will know represents your business when they see it? There are many famous logos in our world today including the Nike swish, McDonald’s golden arches, or Twitter’s bird. But what goes into a logo design to make it iconic? When designing a great […]

How to provide great customer service

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“Wowza! This place is disgusting and everyone is so unproductive!” Not something everyone wants their customers to think of their business as being–disgusting and unproductive. I always find it particularly frustrating walking into a restaurant (where I intend on spending enough money to document) to dirty tables, unproductive staff and slow service. Everyone has their […]