Think. Create. Communicate.
A new year means new resolutions and if you’re anything like me, you’ve decided to make blogging a priority for 2013. Blogs have unquestionably come a long way over the past few years; once regarded as a simple pastime has now become a career for many individuals, as well as a huge selling tool for [...]
When you visit a website with your smartphone, you love that you have to scroll all the way across the top of the site and pick through paragraph after paragraph of content to find what you were looking for, right? Even better are the tiny links crammed together so you keep tapping on the wrong [...]
A little more than a year ago, the company I work for started utilizing an outside design agency quite a bit. As the in-house design, I went through four phases as I worked on accepting what has come to be a great asset: Frustration. Inferiority. Acceptance. Embrace. Even though you may have our own in-house [...]
The lines between the business and consumer worlds are blurring. In the technology world, this manifests itself in what’s being called the “consumerization of IT” where popular consumer technologies (e.g. smartphones and apps) are bleeding into the enterprise. But this trend extends beyond IT and touches many facets of the business. And B2B marketing is [...]
If you plan to use blog posts as online marketing tools, then you need to recognize the value of speaking your target audience’s language. If you don’t use words and phrases your prospects can relate to, you’re actually hurting rather than helping your business. When you use jargon as keywords, you probably won’t get as [...]
All right, folks. We know that social media is the big “to do” currently, but while we’re spending all of our time doing that, what have we been missing out on? (Maybe a bit of personal, thoughtful interaction?) Here are five marketing strategies that you should be using (that don’t require likes, friends, followers or [...]
As business professionals, we’re always trying to think of ways to enhance what we deliver to our customers. However, because of the overachiever in us, we tend think we have to make these enhancements ourselves. Fortunately, this isn’t always the case. If we’d just take a minute to look around, we’d find companies that are [...]
Remember the guys in high school who wore letter jackets – the “jocks?” They typically played one of two sports: football or basketball. In that world, to be viewed as an athlete you had to be 1) male 2) 6 feet tall or more 3) heavy 4) strong and 5) fast – pretty much in [...]
