Think. Create. Communicate.
Besides our awesome client projects, we’re also busy in the community and can be seen hanging out at various events and conferences. Here’s where we’ll keep you updated on happenings inside and outside the office.
Allée CEO Melissa Harrison is presenting “Social media and business: Creating content to engage, build and grow customer relationships” at the 2013 Coverings Conference in Atlanta, Georgia this year. As a speaker at the conference, Melissa was also highlighted as a guest blogger on the Coverings blog this month. In her post, “Building customer relationships [...]
Melissa Harrison was featured as the author of Minnesota Women in Marketing and Communication’s March 2013 cover article, “Leading with vision.” In her piece, Melissa talks about how to become a good leader and communication and engagement tools needed to lead a team. Read the full article here.
Melissa Harrison was recently asked to share her thoughts with the SociallyGold blog about the return on investment when it comes to social media and why tracking is such a vital step. In her post, “Why calculating ROI is an important step in using social media,” Melissa states that social media is not a popularity [...]
Melissa Harrison, Allée CEO, wrote the February 11, 2013 article for CU Management magazine, “Five Steps for Successful Branding.” In her piece, Melissa outlines the following five steps to successful branding: 1. Know your position 2. Understand your audience 3. Create a consistent message 4. Be authentic 5. Develop relationships Good brands are not made [...]
Melissa Harrison, founder and CEO of Allée, was featured in today’s Business Section of the Star Tribune in the “Movers & Shakers” column. Interviewed by Star Tribune writer Todd Nelson, Melissa spoke about what she attributes to the company’s success and how “careful planning and calculated risks” have helped push her to where she is [...]
We are excited to welcome Game Changer Communications and Roger Fazendin REALTORS to our fabulous client list. Over the next few months, our team will be working with Jason Sprenger, president of Game Changer Communications, on a brand strategy for his new business that includes a visual identity system. Our team will also be working [...]
Constructing a strong and consistent brand for your organization and communicating it wisely across multiple platforms requires several key steps. Recently, Melissa Harrison, Allée CEO, contributed a business feature article in the July issue of Association News magazine. Learn how to establish your brand, create your message and promote your brand through consistent content and [...]
Pamela Muldoon of Content360 Radio recently shared part of her conversation with Melissa Harrison, CEO at Allée, on advice and tips on how to get organized and focused with your content marketing plan as part of the Content Marketing Institute blog. When you want to develop a plan, not only do you need to be [...]
Original post by Pamela Muldoon on the Content Marketing World website: With so many options to create and share content, the process of integrating content marketing into your organization can feel pretty overwhelming. Getting past the overwhelm and into smart strategy and time management are key if your business is going to implement a strong [...]
Melissa Harrison, CEO at Allée, was recently featured as an author in MPI Toronto’s Meeting Magazine. Read “Your Brand is not a logo: Trends in branding and identities” in the May/June 2012 Meeting Magazine.
