Planning for 2015: The elements of your content marketing plan

2015 calendar

Do you have a documented content marketing strategy? According to Content Marketing Institute, marketers with a documented content marketing plan consider themselves more effective with each communication channel, including social media, and are able to justify a higher percentage of their marketing budget to be spent on content marketing. So while your company’s content marketing […]

Creating the effortless experience

Never half-ass two things; whole-ass one thing

Last week I presented you with some shocking stats about customer service; the lesson to be learned was that less is so much more. While viral stories make customer service professionals believe customers want their expectations exceeded, the research shows that customers simply want their problem resolved as quickly as possible, with the least amount […]

When traditional marketing meets online marketing

printandonline

Many times, when we talk about “traditional marketing,” we’re talking about printed pieces, billboards, newspaper ads, etc. If you think back to when your organization started its marketing strategy, you can probably recall the quarterly newsletter that went out or the advertising contracts you had with monthly magazines. And you may very well have those […]

4 Ps of marketing meet 4 Cs of digital marketing

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Plain and simple: we live in a digital world. So, it’s no surprise new marketing strategies have emerged in order to adapt to our ever-changing digital marketplace. According to #Socialnomics 2014, only 14% of consumers believe or trust advertising, while a whopping 93% of consumers’ buying decisions are influenced by social media. It’s time to […]

Video marketing demystified

video clip board

If the ALS Ice Bucket Challenge has taught us one thing, it should be that anyone can create a video, from celebrities to my brother to your brand. The ALS Ice Bucket Challenge offered the content idea, and with that, videos popped up on Facebook and YouTube from all directions. Did you make one? How many […]

Double talk: How to keep multiple audiences in mind when it comes to your brand

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Many companies and organizations have two (or more) distinct audiences when it comes to their brands’ messages. Knowing your target markets and speaking to their needs, all while being true to your brand voice and goals, is a challenge. Branding for multiple audiences requires individualized strategies. In all cases, consistency remains key: know what sets […]

Get your scroll on: Let’s get comfortable with responsive design websites

scrolling

The idea of having content “above the fold” was a logical way to design years ago when the Internet was in its infancy and everyone was using the same size computer; but that was the ‘90s. Today, there are dozens, if not hundreds, of screen sizes. Most of us personally own several different sized screens! […]

7 digital marketing tactics for your website

website strategy buttons

You know when you’re spending some quality time with your good friend The Internet, and you click on that website that hasn’t been updated since 1996? Don’t let that you be your website. I know, 1996 was a long time ago, and I hope you’ve updated your website since then, as things change quickly in […]

Relationship status: When it comes to your brand, it shouldn’t be complicated

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When was the last time you gave your business to a cold caller? I’m always surprised that businesses still use this model. I’ve actually gotten a couple of cold calls recently and they leave me wondering, “Does that really work for them?” Yes, they are getting their name out there, I remember them, but not […]

Marketing lessons from Malcolm Gladwell’s The Tipping Point

Tippingpt

I about to admit something to all of you that I have just recently admitted to myself; I am a book collector. No. Not the cool kind of collector that has first editions and signed copies. I am a book collector because I adore buying books, but then fail to read them. Please, tell me […]

How to use keywords

keyboard

Hey! You found me. Awesome. Now, let’s talk about how people are finding your brand online. Whatever else you might be doing, it definitely has something to do with keywords. Keyword are words that indicate the content of your document and help in its retrieval online. You want people retrieving your documents (otherwise, why else […]

Content tools: The content questionnaire

checkboxes

Planning for content can be a daunting task. And if you’re new to content marketing as a way to spread your brand’s message, you may not know where to start. When we work with clients to build content marketing strategies, the first thing we do is walk them through our content questionnaire. Using this content […]