7 digital marketing tactics for your website

website strategy buttons

You know when you’re spending some quality time with your good friend The Internet, and you click on that website that hasn’t been updated since 1996? Don’t let that you be your website. I know, 1996 was a long time ago, and I hope you’ve updated your website since then, as things change quickly in […]

Relationship status: When it comes to your brand, it shouldn’t be complicated

Copyright: lirch / 123RF Stock Photo

When was the last time you gave your business to a cold caller? I’m always surprised that businesses still use this model. I’ve actually gotten a couple of cold calls recently and they leave me wondering, “Does that really work for them?” Yes, they are getting their name out there, I remember them, but not […]

Marketing lessons from Malcolm Gladwell’s The Tipping Point

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I about to admit something to all of you that I have just recently admitted to myself; I am a book collector. No. Not the cool kind of collector that has first editions and signed copies. I am a book collector because I adore buying books, but then fail to read them. Please, tell me […]

How to use keywords

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Hey! You found me. Awesome. Now, let’s talk about how people are finding your brand online. Whatever else you might be doing, it definitely has something to do with keywords. Keyword are words that indicate the content of your document and help in its retrieval online. You want people retrieving your documents (otherwise, why else […]

Content tools: The content questionnaire

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Planning for content can be a daunting task. And if you’re new to content marketing as a way to spread your brand’s message, you may not know where to start. When we work with clients to build content marketing strategies, the first thing we do is walk them through our content questionnaire. Using this content […]

Hands-on content marketing event recap

Melissa Harrison presenting at I-94 Chamber

Last week, I had the pleasure of seeing our CEO Melissa Harrison present tips, tricks and trends for content marketing to the I-94 Chamber of Commerce. Her session left the room buzzing with attendees asking follow-up questions and getting individual tips for their businesses. Here are a few of the insightful nuggets Melissa shared with […]

4 must-have components for a successful content strategy

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Content marketing is not an up-and-coming trend; it’s what your company needs now. Traditional marketing has been rendered almost ineffective and, in many ways, advertisements have become synonymous with spam; in fact, according to the Roper Public Affairs, 80 percent of business decision makers prefer to get company information in a series of articles versus an […]

Do’s and don’ts of small business branding

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The United States loves small businesses; in fact, the Pew Foundation found that 71% of Americans view small businesses more favorably than any other institutions, including religious organizations. In addition to popularity, small businesses also have the benefit of flexibility – you can choose how to run your business without corporate breathing down your neck. […]

Website redesign in 2014? Think responsive

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One billion smartphones were shipped in 2013 – yeah, that’s 10 digits! According to the latest study from the Pew Internet & American Life Project, two-thirds of cell-phone owning Americans use their phones to surf the Web and check e-mail – a number that has doubled since 2009.  It is obvious that mobile has taken […]

How to set your brand a part from the competition

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Every business owner wants their company to stand out from the competition. To successfully set your brand apart, you need to understand your differentiators. Those differentiators can be found by defining your target market, competition, niche and position. Getting noticed in the crowd is going to mean prioritizing your marketing efforts. Ask yourself a few […]