Hands-on content marketing event recap

Melissa Harrison presenting at I-94 Chamber

Last week, I had the pleasure of seeing our CEO Melissa Harrison present tips, tricks and trends for content marketing to the I-94 Chamber of Commerce. Her session left the room buzzing with attendees asking follow-up questions and getting individual tips for their businesses. Here are a few of the insightful nuggets Melissa shared with […]

4 must-have components for a successful content strategy

Content-Types

Content marketing is not an up-and-coming trend; it’s what your company needs now. Traditional marketing has been rendered almost ineffective and, in many ways, advertisements have become synonymous with spam; in fact, according to the Roper Public Affairs, 80 percent of business decision makers prefer to get company information in a series of articles versus an […]

Do’s and don’ts of small business branding

factors-of-branding

The United States loves small businesses; in fact, the Pew Foundation found that 71% of Americans view small businesses more favorably than any other institutions, including religious organizations. In addition to popularity, small businesses also have the benefit of flexibility – you can choose how to run your business without corporate breathing down your neck. […]

Website redesign in 2014? Think responsive

rwd

One billion smartphones were shipped in 2013 – yeah, that’s 10 digits! According to the latest study from the Pew Internet & American Life Project, two-thirds of cell-phone owning Americans use their phones to surf the Web and check e-mail – a number that has doubled since 2009.  It is obvious that mobile has taken […]

How to set your brand a part from the competition

stand-out

Every business owner wants their company to stand out from the competition. To successfully set your brand apart, you need to understand your differentiators. Those differentiators can be found by defining your target market, competition, niche and position. Getting noticed in the crowd is going to mean prioritizing your marketing efforts. Ask yourself a few […]

Small business marketing resolutions

Colourful 2014 in fiery sparklers

It’s hard to believe the New Year is right around the corner. Eek! Worried about your 2014 marketing plan? Don’t be. Hit the ground running with these small business marketing resolutions. Implement content marketing The marketing gods have officially decreed content marketing works! Just this year it went from a buzzword to an official mainstream […]