Think. Create. Communicate.
Lately I’ve been finding the best Google results on the second page, maybe even the third. It makes me wonder what I’m missing. And it tells me a couple things. First, the companies creating good content are not necessarily creating searchable content. Second, companies that know how to get better SEO (search engine optimization) are not necessarily [...]
I started my small business in 2006, and it hasn’t always been easy to focus on the business rather than working in the business. Client work always comes first, but through deliberate effort, I’ve managed to re-brand and grow my business significantly during the past 6+ years. And I want the same for you. Here are 3 ways you [...]
Content is king, but the amount of words it takes to create good content seems to be forever shrinking. We have seen social media trends transition from from blog posts, to Facebook status updates, to Twitter posts, and now we have come to a point in which visual content is the best way to engage [...]
I’ll admit it, when I first got onto Twitter, I was intimidated. But, I embraced it. I wanted to know what all the hype was about, so I dedicated myself to tweeting. It didn’t take long before I was lurking on Twitter chats, following the conversation without participating myself. When I sat down to participate in my [...]
March is here and that means everyone’s filling out those March Madness basketball brackets, picking teams to win based on stats or, if you’re like me, simply by which city they would rather live in. Are you giving as much thought to your email and social media marketing? Going with your gut is great for [...]
Social media is free right? So why would you pay someone else to help you manage it? Using social media is just like any other marketing tactic; you want to use the tools effectively and put an adequate amount of resources toward the cause. This can often mean hiring someone (internally or an outside firm) [...]
Oh how time flies! We are well into the year, so that means it is time to assess your 2013 marketing budget. Studies show that 89.1% of marketing executives planned on maintaining or increasing their marketing budget this year, so let’s make sure that money is being put to good use! The following are a [...]
I don’t know about you, but I like to win things. A lot of people like to win things. I watched a raffle draw last night where participants paid just for a chance to win. If you’re looking to create some social media attention for your brand, social media contests can help you build online [...]
The last thing you probably want to worry about is another social media platform, but are you LinkedIn? Because if you’re not, you should at least know why you might want to consider it. LinkedIn is a great platform for building brand awareness. LinkedIn is all business without the clutter of who’s eating what where [...]
With a 17-month-old son, two busy careers and that ever-growing pile of laundry that never seems to get any smaller, date nights for me and my husband can be scarce. Which is why we created “in-house date nights.” We make a scrumptious dinner or order something fancy, like pizza, light a few candles and settle [...]
