How to set your brand a part from the competition

stand-out

Every business owner wants their company to stand out from the competition. To successfully set your brand apart, you need to understand your differentiators. Those differentiators can be found by defining your target market, competition, niche and position. Getting noticed in the crowd is going to mean prioritizing your marketing efforts. Ask yourself a few […]

Small business marketing resolutions

Colourful 2014 in fiery sparklers

It’s hard to believe the New Year is right around the corner. Eek! Worried about your 2014 marketing plan? Don’t be. Hit the ground running with these small business marketing resolutions. Implement content marketing The marketing gods have officially decreed content marketing works! Just this year it went from a buzzword to an official mainstream […]

How to set up a mobile marketing plan

mobile-checklist

Welcome to 2013, where customers determine the platforms and marketers are obligated to follow. With 87% of American adults being cell phone owners and 29% of Americans checking their phones as soon as they get up and right before bed, it is becoming clear to businesses that their audiences are going mobile. Thus, as the […]

Monster Loyalty: What Lady Gaga can teach businesses

MONSTER-LOYALTY-jacket

Recently, I read Jackie Huba’s “Monster Loyalty: How Lady Gaga Turns Followers into Fanatics” published by Penguin Group earlier this year. Lady Gaga has experienced great success in her career and Huba connects that success not only to her raw talent, but also to her ability to create loyal fans with the community she has built […]