When traditional marketing meets online marketing


Many times, when we talk about “traditional marketing,” we’re talking about printed pieces, billboards, newspaper ads, etc. If you think back to when your organization started its marketing strategy, you can probably recall the quarterly newsletter that went out or the advertising contracts you had with monthly magazines. And you may very well have those […]

4 Ps of marketing meet 4 Cs of digital marketing

Copyright: kbuntu / 123RF Stock Photo

Plain and simple: we live in a digital world. So, it’s no surprise new marketing strategies have emerged in order to adapt to our ever-changing digital marketplace. According to #Socialnomics 2014, only 14% of consumers believe or trust advertising, while a whopping 93% of consumers’ buying decisions are influenced by social media. It’s time to […]

Video marketing demystified

video clip board

If the ALS Ice Bucket Challenge has taught us one thing, it should be that anyone can create a video, from celebrities to my brother to your brand. The ALS Ice Bucket Challenge offered the content idea, and with that, videos popped up on Facebook and YouTube from all directions. Did you make one? How many […]

Double talk: How to keep multiple audiences in mind when it comes to your brand

Copyright: faithie / 123RF Stock Photo

Many companies and organizations have two (or more) distinct audiences when it comes to their brands’ messages. Knowing your target markets and speaking to their needs, all while being true to your brand voice and goals, is a challenge. Branding for multiple audiences requires individualized strategies. In all cases, consistency remains key: know what sets […]

Get your scroll on: Let’s get comfortable with responsive design websites


The idea of having content “above the fold” was a logical way to design years ago when the Internet was in its infancy and everyone was using the same size computer; but that was the ‘90s. Today, there are dozens, if not hundreds, of screen sizes. Most of us personally own several different sized screens! […]

7 digital marketing tactics for your website

website strategy buttons

You know when you’re spending some quality time with your good friend The Internet, and you click on that website that hasn’t been updated since 1996? Don’t let that you be your website. I know, 1996 was a long time ago, and I hope you’ve updated your website since then, as things change quickly in […]

Relationship status: When it comes to your brand, it shouldn’t be complicated

Copyright: lirch / 123RF Stock Photo

When was the last time you gave your business to a cold caller? I’m always surprised that businesses still use this model. I’ve actually gotten a couple of cold calls recently and they leave me wondering, “Does that really work for them?” Yes, they are getting their name out there, I remember them, but not […]

Marketing lessons from Malcolm Gladwell’s The Tipping Point


I about to admit something to all of you that I have just recently admitted to myself; I am a book collector. No. Not the cool kind of collector that has first editions and signed copies. I am a book collector because I adore buying books, but then fail to read them. Please, tell me […]

How to use keywords


Hey! You found me. Awesome. Now, let’s talk about how people are finding your brand online. Whatever else you might be doing, it definitely has something to do with keywords. Keyword are words that indicate the content of your document and help in its retrieval online. You want people retrieving your documents (otherwise, why else […]

Content tools: The content questionnaire


Planning for content can be a daunting task. And if you’re new to content marketing as a way to spread your brand’s message, you may not know where to start. When we work with clients to build content marketing strategies, the first thing we do is walk them through our content questionnaire. Using this content […]

Hands-on content marketing event recap

Melissa Harrison presenting at I-94 Chamber

Last week, I had the pleasure of seeing our CEO Melissa Harrison present tips, tricks and trends for content marketing to the I-94 Chamber of Commerce. Her session left the room buzzing with attendees asking follow-up questions and getting individual tips for their businesses. Here are a few of the insightful nuggets Melissa shared with […]