Small business marketing resolutions

Colourful 2014 in fiery sparklers

It’s hard to believe the New Year is right around the corner. Eek! Worried about your 2014 marketing plan? Don’t be. Hit the ground running with these small business marketing resolutions. Implement content marketing The marketing gods have officially decreed content marketing works! Just this year it went from a buzzword to an official mainstream […]

How to set up a mobile marketing plan

mobile-checklist

Welcome to 2013, where customers determine the platforms and marketers are obligated to follow. With 87% of American adults being cell phone owners and 29% of Americans checking their phones as soon as they get up and right before bed, it is becoming clear to businesses that their audiences are going mobile. Thus, as the […]

Monster Loyalty: What Lady Gaga can teach businesses

MONSTER-LOYALTY-jacket

Recently, I read Jackie Huba’s “Monster Loyalty: How Lady Gaga Turns Followers into Fanatics” published by Penguin Group earlier this year. Lady Gaga has experienced great success in her career and Huba connects that success not only to her raw talent, but also to her ability to create loyal fans with the community she has built […]

Quick take: Email marketing for small business [Infographic]

email symbol on row of colourful envelopes

Email is still the most used and effective marketing tool according to Target Marketing’s 2012 Media Usage Survey. Is your small business using email marketing to collect leads, demonstrate your expertise and engage with your customers? We developed the following infographic to demonstrate some key points on why email marketing is still an essential tool […]