Content marketing is an important part in building a business, but what is it? Content marketing is a process of providing relevant information to your customers–to give them the information they seek–that in turn showcases your expertise and ultimately drives them to take action. Content marketing is like the first paragraph in a book, the [...]
Do you ever stumble over your words when someone asks you what you do or what your company does? Do you have your elevator pitch down to a short, 40-word snippet of information that succinctly lets people know who you are and what you offer? If your answer is no, don’t worry–you’re not the only [...]
With countless ways to communicate with your clients, audience or customers, it can be overwhelming to find the right fit for you and your business. From posting content to Facebook and Twitter, to checking e-newsletter analytics, traditional PR can get lost in the shuffle. Here are five simple ways to help you get a bit [...]
I’m no journalist, but over the past decade, I’ve worked with quite a few while handling various PR projects for clients. So, I have a good sense of how overloaded journalists are when it comes to pitches. Press releases and pitch emails flood a journalist’s email on a daily basis; we’re talking hundreds of different messages pitching why “Client X” is the next best thing. So how do you follow up with your own pitch without seeming too eager?
Every once in awhile, I come across a client who is looking for the golden ticket–a PR stint or cover story that will generate thousands of dollars in new business and immediate attention to their brand. As we all know, there is no Golden Ticket in life, but hard work and perseverance pays off. This [...]
At the beginning of this month, in my industry article for Allée’s e-news, I wrote a piece called PR is more than a press release about the importance of relationship building when it comes to developing your public relations strategy. I’m a huge advocate of networking, connecting and fostering relationships with others in the community. [...]