Bridging the gap: How content marketing can help attract young employees

Human resource concept

Einstein once said, “Insanity is doing the same thing over and over again and expecting different results.” Now think about your recruitment marketing plan. Is it failing to attract the candidates you want? Then avoid insanity and change. Gen Z, Millennials (Gen Y) and even Generation X are not going to respond to your dated […]

Too boring to be online? Use these 6 conversation starters

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I have heard it and some of you have said it, “Our company is too boring to be online.” This is not true. Every company has the opportunity to produce quality, engaging content. In my opinion, companies that are in “boring” industries who utilize content marketing and social media are the most interesting brands to […]

Why social media is here to stay

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Erik Qualman, founder of Socialnomics, recently released his fifth video in the Socialnomics Series, and its findings are not only staggering but also a reminder that social media is here to stay. Here’s why: Social media: not just for the young We’ve said it before and we’ll say it again: if you’re not on social […]

Top 3 challenges in content marketing and how to fix them

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Congratulations! If you are facing content marketing challenges, that means you have started to invest in content marketing – and that is worth a round of applause! Content marketing is the best form of marketing, and that is not just my bias; check out these statistics: Content marketing costs 62% less than traditional marketing and […]

Personalize for your target audience with social media in mind

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Your audience is not everywhere and you don’t need to be either. Even the most social savvy target audiences are not using every channel equally; so don’t waste your time and resources trying to be on every channel. Define your audience and select the social channels that make the most sense; then, focus on personalizing […]

Developing your social media brand voice

Brand Identity

Social media is about having authentic conversations with real people, and not just looking at them as potential dollar signs. Trust us, audiences are smart and they can tell when you’re being disingenuous. Your audience wants to have a connection with you. They even get excited about it and will most likely tell their friends! […]

Content tools: The content questionnaire

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Planning for content can be a daunting task. And if you’re new to content marketing as a way to spread your brand’s message, you may not know where to start. When we work with clients to build content marketing strategies, the first thing we do is walk them through our content questionnaire. Using this content […]

Twitter’s new ‘do

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Unless you’ve been completely distracted by the fresh spring air this week, you probably noticed something interesting happening on Twitter (beyond the usual barrage of interesting updates from all your favorite microblogging tweeps, that is). Twitter has a whole new look! Twitter’s new look seems to be for all those Facebook users who just can’t […]

LinkedIn: Goodbye Products and Services

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Facebook isn’t the only one making changes to its layout and brand page offerings. LinkedIn recently announced that it is changing its Company Pages as of April 14, 2014.LinkedIn has decided to remove the Product and Services tab; companies will no longer be able to utilize that area to list their offerings (until that date, […]

Facebook Pages update: New layout

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Yep. Another update. But, like the reach update earlier this month, this one is beneficial. Facebook is currently rolling out a new look for Pages and it is more logical and user-friendly than the old one. The following changes will be coming soon to your Facebook Page: New feature: Pages to Watch This addition is […]