Tearing down the Facebook like gate

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Facebook is making another change, but this one isn’t so bad. In fact, this Facebook change is rather thoughtful. Facebook is removing the like gate on contests and plugins to make sure that page likes are more meaningful. The Facebook developers explained the removal, “To ensure quality connections and help businesses reach the people who […]

Facebook updates: Trending topics and time of day

Copyright: Sarawut Aiemsinsuk/Shutterstock

Here we are again – another day and another Facebook update. Late last week, Facebook announced two new updates that will make the stories on your newsfeed more timely. Update #1: Trending topics This update will show stories about trending topics higher up on the newsfeed. This means when people open Facebook, they will immediately […]

7 digital marketing tactics for your website

website strategy buttons

You know when you’re spending some quality time with your good friend The Internet, and you click on that website that hasn’t been updated since 1996? Don’t let that you be your website. I know, 1996 was a long time ago, and I hope you’ve updated your website since then, as things change quickly in […]

Relationship status: When it comes to your brand, it shouldn’t be complicated

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When was the last time you gave your business to a cold caller? I’m always surprised that businesses still use this model. I’ve actually gotten a couple of cold calls recently and they leave me wondering, “Does that really work for them?” Yes, they are getting their name out there, I remember them, but not […]

Bridging the gap: How content marketing can help attract young employees

Human resource concept

Einstein once said, “Insanity is doing the same thing over and over again and expecting different results.” Now think about your recruitment marketing plan. Is it failing to attract the candidates you want? Then avoid insanity and change. Gen Z, Millennials (Gen Y) and even Generation X are not going to respond to your dated […]

Too boring to be online? Use these 6 conversation starters

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I have heard it and some of you have said it, “Our company is too boring to be online.” This is not true. Every company has the opportunity to produce quality, engaging content. In my opinion, companies that are in “boring” industries who utilize content marketing and social media are the most interesting brands to […]

Why social media is here to stay

social media cloud

Erik Qualman, founder of Socialnomics, recently released his fifth video in the Socialnomics Series, and its findings are not only staggering but also a reminder that social media is here to stay. Here’s why: Social media: not just for the young We’ve said it before and we’ll say it again: if you’re not on social […]

Top 3 challenges in content marketing and how to fix them

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Congratulations! If you are facing content marketing challenges, that means you have started to invest in content marketing – and that is worth a round of applause! Content marketing is the best form of marketing, and that is not just my bias; check out these statistics: Content marketing costs 62% less than traditional marketing and […]

Personalize for your target audience with social media in mind

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Your audience is not everywhere and you don’t need to be either. Even the most social savvy target audiences are not using every channel equally; so don’t waste your time and resources trying to be on every channel. Define your audience and select the social channels that make the most sense; then, focus on personalizing […]

Developing your social media brand voice

Brand Identity

Social media is about having authentic conversations with real people, and not just looking at them as potential dollar signs. Trust us, audiences are smart and they can tell when you’re being disingenuous. Your audience wants to have a connection with you. They even get excited about it and will most likely tell their friends! […]

Content tools: The content questionnaire

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Planning for content can be a daunting task. And if you’re new to content marketing as a way to spread your brand’s message, you may not know where to start. When we work with clients to build content marketing strategies, the first thing we do is walk them through our content questionnaire. Using this content […]