Online marketing measurement: Understanding the vocabulary

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Do you have a process for analyzing your online marketing tactics? This year, make an effort to boost the time spent on your online marketing measurement–blogs, websites, downloadable content and social media–in order to drive business growth. Not sure where to start? I’ve compiled a short list of online marketing measurement terms defined in a […]

Planning for 2015: The elements of your content marketing plan

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Do you have a documented content marketing strategy? According to Content Marketing Institute, marketers with a documented content marketing plan consider themselves more effective with each communication channel, including social media, and are able to justify a higher percentage of their marketing budget to be spent on content marketing. So while your company’s content marketing […]

5 ways to use Twitter as a nonprofit

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Let’s face it, the use of social media for nonprofits can be overwhelming. Many times, you’re working with limited resources, limited time and small staff. According to the 2015 Nonprofit Content Marketing Report by Content Marketing Institute and Blackbaud, social media accounts for 93% of content marketing tactics for nonprofits with Twitter being the second […]

Tearing down the Facebook like gate

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Facebook is making another change, but this one isn’t so bad. In fact, this Facebook change is rather thoughtful. Facebook is removing the like gate on contests and plugins to make sure that page likes are more meaningful. The Facebook developers explained the removal, “To ensure quality connections and help businesses reach the people who […]

Facebook updates: Trending topics and time of day

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Here we are again – another day and another Facebook update. Late last week, Facebook announced two new updates that will make the stories on your newsfeed more timely. Update #1: Trending topics This update will show stories about trending topics higher up on the newsfeed. This means when people open Facebook, they will immediately […]

7 digital marketing tactics for your website

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You know when you’re spending some quality time with your good friend The Internet, and you click on that website that hasn’t been updated since 1996? Don’t let that you be your website. I know, 1996 was a long time ago, and I hope you’ve updated your website since then, as things change quickly in […]

Relationship status: When it comes to your brand, it shouldn’t be complicated

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When was the last time you gave your business to a cold caller? I’m always surprised that businesses still use this model. I’ve actually gotten a couple of cold calls recently and they leave me wondering, “Does that really work for them?” Yes, they are getting their name out there, I remember them, but not […]

Bridging the gap: How content marketing can help attract young employees

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Einstein once said, “Insanity is doing the same thing over and over again and expecting different results.” Now think about your recruitment marketing plan. Is it failing to attract the candidates you want? Then avoid insanity and change. Gen Z, Millennials (Gen Y) and even Generation X are not going to respond to your dated […]

Too boring to be online? Use these 6 conversation starters

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I have heard it and some of you have said it, “Our company is too boring to be online.” This is not true. Every company has the opportunity to produce quality, engaging content. In my opinion, companies that are in “boring” industries who utilize content marketing and social media are the most interesting brands to […]

Why social media is here to stay

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Erik Qualman, founder of Socialnomics, recently released his fifth video in the Socialnomics Series, and its findings are not only staggering but also a reminder that social media is here to stay. Here’s why: Social media: not just for the young We’ve said it before and we’ll say it again: if you’re not on social […]