Simplified social media management for associations

social media management

I get it. Associations are built as resources for members and it’s not always in an organization’s comfort zone to offer free information when there are membership fees involved. However, with the rise in social media and digital content in general, associations that do not embrace this change in information dissemination will miss the mark […]

Staying hip: The best examples of timely content marketing

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Successful content marketing requires a mix of planning and spontaneity. You need to create your content calendar to keep yourself on track with your strategy and day-to-day planning and you need to react to current events to prove your brand is more than just scheduled posts; it is up-to-date, relevant and interesting. We have written […]

The do’s and don’ts of #hashtags

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If you don’t understand hashtags, you are not alone. When talking about social media with business owners there is one question I get more than others – what’s up with hashtags? 3 reasons to use hashtags Search People often used Twitter’s search feature to look up certain topics (social media, education, graphic design, etc.) and […]

Justifying social media: Information you can share with your boss

Justifying Social Media

According to a recent report by The Economist Intelligence Unit, “More than four out of five (81%) marketers agree that we need to change the structure and design of our marketing organization to meet the needs of our business over the next three to five years.” And I’m here to tell you that if you […]

Online marketing measurement: Understanding the vocabulary

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Do you have a process for analyzing your online marketing tactics? This year, make an effort to boost the time spent on your online marketing measurement–blogs, websites, downloadable content and social media–in order to drive business growth. Not sure where to start? I’ve compiled a short list of online marketing measurement terms defined in a […]

Planning for 2015: The elements of your content marketing plan

2015 calendar

Do you have a documented content marketing strategy? According to Content Marketing Institute, marketers with a documented content marketing plan consider themselves more effective with each communication channel, including social media, and are able to justify a higher percentage of their marketing budget to be spent on content marketing. So while your company’s content marketing […]

5 ways to use Twitter as a nonprofit

Twitter bird on keyboard

Let’s face it, the use of social media for nonprofits can be overwhelming. Many times, you’re working with limited resources, limited time and small staff. According to the 2015 Nonprofit Content Marketing Report by Content Marketing Institute and Blackbaud, social media accounts for 93% of content marketing tactics for nonprofits with Twitter being the second […]

Tearing down the Facebook like gate

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Facebook is making another change, but this one isn’t so bad. In fact, this Facebook change is rather thoughtful. Facebook is removing the like gate on contests and plugins to make sure that page likes are more meaningful. The Facebook developers explained the removal, “To ensure quality connections and help businesses reach the people who […]

Facebook updates: Trending topics and time of day

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Here we are again – another day and another Facebook update. Late last week, Facebook announced two new updates that will make the stories on your newsfeed more timely. Update #1: Trending topics This update will show stories about trending topics higher up on the newsfeed. This means when people open Facebook, they will immediately […]