Think. Create. Communicate.
Here’s the deal: Social media is no longer a “should we” thought, it’s a must for businesses. Over the next five years, social media as a customer engagement tool is expected to grow by 57% (which would make it the second-most used channel for customer engagement, just behind face-to-face interaction). We’re talking better than email, [...]
If you are a Facebook page administrator listen up: Facebook changed the rules again. Starting today, January 15, Facebook will implement a new policy regarding cover photos for pages. The new policy limits the use of text to no more than 20 percent of an image’s area. CAREFUL: The text that resides in your logo [...]
I’ll admit, I’m a Google fangirl. When I heard that Google+ was launched, I scoured my network to find someone on the platform and begged for an invite. I got it. I sent invitations to all my friends. Excitement ensued. My first post felt like “Mr. Watson, come here. I need you.” Here we were [...]
Are you up for a challenge? The following B2B marketing predictions for 2013 list is not one that includes mega-inventions and new technology. Rather, this list gives B2B marketers a chance to jump ahead of the competition and make a name for themselves–for their brand–by getting on board with the marketing trends that will move [...]
Back in 2011, I wrote a post with some fun QR code examples, and while QR codes are still being used as a marketing tactic, I’m not sure companies “get it” when it comes to the power of these codes. QR codes (quick response codes) are two-dimensional bar codes that deliver your chosen URL to [...]
As the holidays quickly approach, it’s all anyone can do to remain focused for the remainder of 2012. Is your business primed to succeed in the coming year? The need for intriguing, interesting content and information that grabs your audience’s attention will not go away next year. Start with these 5 elements to get your [...]
In some ways, you could say I’ve been working the principles of content marketing before it was a buzzword. As a managing editor and marketing manager in previous positions, I was always looking for ways to tell stories and engage an audience. It was always more about establishing relationships than it was about selling something. [...]
Election day and the events surrounding it can take a toll on everyone–no matter your political stance. If there is one thing certain, however, it’s that Election 2012 came full-force with online marketing tools, dashboards and social media tactics that kept the American public informed. It’s fascinating to me the way we have evolved as [...]
I just read an article in Inc. magazine about the right (and wrong) ways to introduce yourself when you meet someone new. The piece reminded me of the advice that I give to business owners and companies looking to get into social media: “Picture yourself at a cocktail party. If you’re going to be ‘that [...]
Today, I invite you into my world. As chaotic as it may look from the visual evidence on the left, I promise you it’s all very methodical and strategically planned. That’s me. In my office, surrounded by oodles of articles, client folders, lists and other resources. Smart phone on one side, white board on the [...]
