10 reasons social media isn’t working for you

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You did it, you signed your small business up for a Twitter account, a Facebook account, a LinkedIn account. But nothing’s happening. You haven’t gone viral. You’ve barely qualified to get Facebook Insights. Why isn’t social media working? First of all, going viral isn’t for everyone. In fact, if you consider all the content out […]

Why more Facebook likes don’t equal better reach

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Have you ever noticed that when you get together with your friends and family they aren’t necessarily fully informed on all the details that you’ve shared on Facebook? Have you ever gotten the “well, you should know, I posted it on Facebook,” (insert sad-face from a distant friend you’re finally catching up with face-to-face)? There […]

Twitter marketing how-to

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115 million. This is the number of active Twitter users every month according to a study done by Statistic Brain on May 7, 2013. That is a huge number. Why wouldn’t want to market your business on Twitter? Maybe you do not understand the social media phenomenon, or technology is not your thing; but it is definitely worth […]