Think. Create. Communicate.
You’ve heard a lot about content marketing, but what is it? Allée founder and CEO Melissa Harrison recently presented a webinar on content marketing to Minnesota Women in Marketing and Communication (MWMC). If you missed her presentation, no worries, we broke it down into a short, 6-question Q&A for you: What is content marketing? Content [...]
Website design trends are in constant motion. Options, features, analytics and search capability allow businesses and organizations to get their brand to their intended audience within minutes – virtually! Allée frequently teams with Dave Yankowiak from Lift Development to create informative, engaging and compelling websites. So, we asked Dave to share his expertise on web design in [...]
Marketing campaigns are designed to support and propel your business strategy. Brand recognition, customer loyalty and consumer reach are achieved through several mediums: direct mailings, print ads, sponsorships, discounts, promotions…the list goes on. And if you haven’t already, you must also consider mobile marketing. Mobile messages are immediate and specific to the recipient. Mobile advertisements not [...]
Copy and paste, it’s easy online with images, videos, article posts, but are you infringing on someone’s copyright? Copyright laws were established long before we were sharing “freely” online, but that doesn’t mean that creative work isn’t protected. In the late 1980s a law went into affect making all works copyrighted the moment they were [...]
Mobile marketing is soaring. Smartphones. iPads. Tablets. Laptops and computers are quickly being set aside for smaller, more convenient, easy-to-take-with you devices. Even the Kindle downloads apps for games, shopping and managing your stocks. Being connected throughout the day has become a way of society — an expectation, an addiction, a need. The convenience is [...]
The State of the News Media 2012 was released this week by Pew Research Center and the findings prove a needed change in the way most companies communicate. And although you may not be in the business of generating news in the traditional sense, as a business, it’s imperative to keep tabs on the pulse [...]
Doctors warned me not to fall asleep with my newborn baby beside me at night. Co-sleeping they called it. But, night after night of minimal shuteye due to a hungry baby who needed to eat every three hours, co-sleeping was so tempting. Until I found the solution to keep me awake (often longer than anticipated). [...]
My friend and I met for coffee the other day and I hardly recognized her when she walked in the café with her new blonde bob. She had previously donned long, brown, flowing locks. Yes, she has a new look. But, what makes this point lead-worthy is that she allowed her Facebook friends to decide [...]
Color and brand identity can say a lot about a company. The coolest logos are worn proudly on the shirts, jackets and hats of millions of people on a daily basis. Chances are that if you look at yourself at any given time, you’ll be wearing a logo of some sort. So this small symbol [...]
Most of my friends know that I have an unhealthy obsession with cover songs. You know what a cover song is right? It’s just a new take on an old song. A pepped up version of a classic like The Ataris cover of Don Henley’s “The Boys of Summer” gives you a great appreciation for [...]
