Think. Create. Communicate.
Has your small business come up with a signature logo–something that people will know represents your business when they see it? There are many famous logos in our world today including the Nike swish, McDonald’s golden arches, or Twitter’s bird. But what goes into a logo design to make it iconic? When designing a great [...]
After reading part one of this series, I am sure you were anxious to find out what tactics content marketers are using. Well, the wait is over! As promised, here are the top B2B content marketing tactics. #1 The average marketer is using 12 content marketing tactics That is an intimidating number, especially for small [...]
Recycling isn’t just for the environment anymore. Recycling old content is a means of capitalizing on previously successful topics through rewording, remixing, and using different forms of media. When done well, recycling content can help you save time and improve engagement. 10 simple ways you can make old content new again 1. Write an Ebook [...]
“Wowza! This place is disgusting and everyone is so unproductive!” Not something everyone wants their customers to think of their business as being–disgusting and unproductive. I always find it particularly frustrating walking into a restaurant (where I intend on spending enough money to document) to dirty tables, unproductive staff and slow service. Everyone has their [...]
Content marketing is a crucial component of an effective marketing program for any company – B2B businesses included. In fact, according to a study by the Content Marketing Institute and MarketingProfs, 91% of B2B companies are using content marketing. Whether your company has a content marketing strategy or is planning on making one, here is [...]
You can find endless statistics on what time of day is best for posting on social media, sending emails, etc. This post, however, is going down and dirty with the real reason you need to be concerned about the timing of your email marketing campaign: Smartphones. What’s my logic? Sleep (or lack there of). Here’s [...]
Does your small business have a brand identity? Something that is more than a logo? Can you speak to what that is and how it play into your business strategy? Your company’s brand package is all encompassing. It’s the personality, visual elements and feel of your brand all wrapped up into into a cohesive plan [...]
As I am sure you have noticed through your own social media endeavors, it continues to get harder and harder to cut through all the noise online and get your audience’s attention. Every time someone checks their newsfeeds, hundreds of people and businesses are fighting for their attention; but fear not, for it is possible [...]
Whether you’re in the elevator, grocery store or a work meeting, how often do you see people using their smartphones? While running errands, have you ever tried to get home before having to use it? With more and more apps offering the ability to sync all your information, it’s almost impossible not to reference it, [...]
I’m starting to think there isn’t anything Facebook won’t take on. And why not? They’ve got over 900 million worldwide users who expect a lot from the free social media platform. The addition of Messenger to the Facebook toolbox is making communication faster and adding functionality. They’ve already introduced video chat and now, Facebook has reached out into voicemail with TalkBox Voice [...]
