Think. Create. Communicate.
Bill Gates was right when he said, “content is king.” In 1996, in the Internet’s infancy, Gates recognized an early shift in how we would communicate, and went even further to ask, what is content and how do we use it? The definition of ‘content’ varies depending on who you ask and what it means [...]
Although it is cliché, one of the best pieces of job advice out there is to dress for the job you want, not the job you have. We like to think we are above judging a book by its cover, but most of us are not. So what does this have to do with Twitter [...]
I’m personally starting to become more and more a fan of Twitter for the short and sweet news updates by the resources I follow, not to mention I’ve grown to appreciate when links or pictures are included in tweets. The brevity of a 140-character tweet summarizes what I need to know going into an article, [...]
Lately I’ve been finding the best Google results on the second page, maybe even the third. It makes me wonder what I’m missing. And it tells me a couple things. First, the companies creating good content are not necessarily creating searchable content. Second, companies that know how to get better SEO (search engine optimization) are not necessarily [...]
I started my small business in 2006, and it hasn’t always been easy to focus on the business rather than working in the business. Client work always comes first, but through deliberate effort, I’ve managed to re-brand and grow my business significantly during the past 6+ years. And I want the same for you. Here are 3 ways you [...]
Content is king, but the amount of words it takes to create good content seems to be forever shrinking. We have seen social media trends transition from from blog posts, to Facebook status updates, to Twitter posts, and now we have come to a point in which visual content is the best way to engage [...]
I’ll admit it, when I first got onto Twitter, I was intimidated. But, I embraced it. I wanted to know what all the hype was about, so I dedicated myself to tweeting. It didn’t take long before I was lurking on Twitter chats, following the conversation without participating myself. When I sat down to participate in my [...]
March is here and that means everyone’s filling out those March Madness basketball brackets, picking teams to win based on stats or, if you’re like me, simply by which city they would rather live in. Are you giving as much thought to your email and social media marketing? Going with your gut is great for [...]
Social media is free right? So why would you pay someone else to help you manage it? Using social media is just like any other marketing tactic; you want to use the tools effectively and put an adequate amount of resources toward the cause. This can often mean hiring someone (internally or an outside firm) [...]
Oh how time flies! We are well into the year, so that means it is time to assess your 2013 marketing budget. Studies show that 89.1% of marketing executives planned on maintaining or increasing their marketing budget this year, so let’s make sure that money is being put to good use! The following are a [...]
