Think. Create. Communicate.
Thinking inside the outbox
It seems like I can’t buy a roll of aluminum foil these days without a sales associate asking for my email address. When this happens, I’ll do one of three things: say “no,” give the hotmail account that I opened in middle school and check once a year or, if… Read more »
The decision: What LeBron James taught me about employee retention
On July 8, 2010 a television program like we have never seen (and may never see again) aired on ESPN. It was on that evening LeBron James, most prized free agent in the history of the National Basketball Association (and quite possibly in any sport), announced live that he was leaving his… Read more »
Google+: Quick breakdown
It’s been talked about since its limited launch began. But is Google+ really Facebook’s new rival? Whether you’re on the social site yet or not (it’s now open to the public, no invites needed), it can be overwhelming to learn another social networking tool. And while there has been a lot… Read more »
A List: Pitching tips from the pros
We’ve all been there: Writing a press release and figuring out where and how to pitch it to receive the best coverage for your client. Adding in and taking out information to most effectively grab a journalist’s attention. Well, we got in touch with Star Tribune reporter Jeff Strickler and… Read more »
The spirit in social media
Recently, Allée had the pleasure of working with the nonprofit organization Social Media Shepherds on a pro bono branding project. Originator Greg Swan, social media champion, who was recently named one of Metromix.com’s “Top Tweeps of the Twin Cities,” started Social Media Shepherds about two years ago. Currently, there are about… Read more »
No plan? Beware of the crash.
Yesterday, in my haste to get the kids to daycare and off to my first appointment of the day (after we all woke up late), I ran the side of my mini van into the side of our garage. That’s right. I had an accident in my own garage. Now,… Read more »
Squeezin’ the juice
As a coach of youth sports, a manager of several departments, branches and territories, a father of four and a self-proclaimed “leadership junkie” I’ve seen my share of good and poor leadership (and have made several great and poor decisions myself). Good leaders have good teams. Poor leaders do not… Read more »
Get your social media policy in writing
If your company is using social media you need a social media policy. If your company isn’t using social media directly (but rest assured, others out there are talking about you online) you need a social media policy. And as much as no one wants to sit around and draft… Read more »
