There are a lot of articles out there pertaining to B2C marketing. And B2C is what we think of as “traditional” ways to reach an audience. Watch a TV commercial, learn about a product, buy product, etc. Marketing in the B2B world can be a bit trickier; maybe even a harder “sell” if you will. [...]
Are you using video to tell your company’s story? Video allows a personal connection that goes beyond plain text. It shows who you are as a company and can be extremely easy to do. The latest stats prove it: nearly 85% of the U.S. Internet audience viewed online video in April 2012. Video is just [...]
Last week, I presented at the AICPA (American Institute of CPAs) and AAM (Association for Accounting Marketing) Summit. The session, titled “Brand is not a Logo: How to Communicate Your True Brand,” focused on developing brand strategies, establishing a brand voice or brand statement, consistent messaging and brand measurement. Through all of these steps in [...]
I work best after a chai tea latte from Caribou. My husband, on the other hand, works best after winning the Super Bowl in Madden (a video game for all the non-gamers out there). Long story short, we all work differently and have different methods for being productive. Here are four tips for curbing your [...]
The following is an excerpt from Melissa’s article in MEETING Magazine originally published in the May/June 2012 issue. We’ve all been there before: Sitting in our car or flipping through the channels on the TV only to come across a catchy jingle or catch-phrase. And hours later, for whatever reason, that dang tune is still [...]
Brands surround us. Our world is filled with products and services created by millions of brands from Nike to Target to our neighborhood Hardware Hank. Athletes carry a brand. Companies create brands. It’s an identity. Brands project an image, create a presence, demonstrate confidence. They invite members, clients, businesses, and consumers to engage. Good brands foster relationships. [...]
I’m no journalist, but over the past decade, I’ve worked with quite a few while handling various PR projects for clients. So, I have a good sense of how overloaded journalists are when it comes to pitches. Press releases and pitch emails flood a journalist’s email on a daily basis; we’re talking hundreds of different messages pitching why “Client X” is the next best thing. So how do you follow up with your own pitch without seeming too eager?
Website maintenance is not always a fun task, but it’s important. We all know the importance of keeping our content fresh, relevant and up-to-date. Consider your website your company’s home base. When visitors arrive, you want it looking clean; a good first impression of you and your business. And although cleaning isn’t fun, it doesn’t [...]