Comments for Allée

Comment on Poor editing ruins marketing by Sydnee Devers

Sydnee Devers — Tue, 10 Jan 2012 11:08:17 +0000

I truly appreciate this blog post.Really looking forward to read more. Fantastic.

Comment on Can market segmentation go too far? by Melissa Harrison

Melissa Harrison — Mon, 17 Oct 2011 15:04:45 +0000

Thanks, Sarah! True, ad placement makes a difference. I know that Dr Pepper did focus its TV ads on ESPN and more male-dominated channels. Which I think it great, except, they’re still talking to women in the ad. It might be more effective if they skipped the narrative to women in the ad altogether and spoke to directly to men (something like, “Hey, doesn’t matter if your girlfriend/wife/etc doesn’t like action films, you can still enjoy them…” or whatever catchy phrase works).

Comment on Can market segmentation go too far? by Sarah Manley

Sarah Manley — Mon, 17 Oct 2011 14:35:36 +0000

This is a great post, your insight into the household purchasers of soda and possibly alienating the grocery store shopper is right on.

So how could they make this campaign work better? Maybe their target market is Single Men, within a certain age group? I don’t think the campaign in itself is bad. But where the ad placement is key: should it be in a more male dominated area like convenience stores, men’s rooms, etc. Then this type of Dr. Pepper advertising makes a lot of sense.

Comment on 6 lbs of influence: Measuring social media success by Thanks, Allée: I’m smarter now! | Allée

Thanks, Allée: I’m smarter now! | Allée — Tue, 27 Sep 2011 12:54:39 +0000

[...] I’ve learned the importance of a social media strategy, how to create one, and how to track success. [...]

Comment on Tired yet? The challenges of social media fatigue by 6 lbs of influence: Measuring social media success | Allée

6 lbs of influence: Measuring social media success | Allée — Tue, 20 Sep 2011 15:28:29 +0000

[...] media takes time, and it can be fatiguing. How can you tell if the payoff is worth the investment? According to Peter Drucker “if you [...]

Comment on Put a crown on it; this Content Rules. by Ann Handley

Ann Handley — Wed, 24 Aug 2011 23:16:44 +0000

Hi Shannon — I’m thrilled you loved our book, and I’m especially thrilled that it reintroduced you to “Elements.” I’m a bit of an EB White fan girl… even if I do occasionally disagree with him! Thanks for writing this great review… and enjoy the sweet corn ice cream! : )

Comment on What’s God doing on Facebook? by Melissa Harrison

Melissa Harrison — Tue, 09 Aug 2011 21:00:55 +0000

I love that, Mary! Thanks for sharing (I’m originally from WI, too!)

Comment on What’s God doing on Facebook? by Mary McGrath

Mary McGrath — Tue, 09 Aug 2011 18:28:38 +0000

Today I was at my Mom’s in LaCrosse. The man who brought her mobile meal this noon was helping his wife with the deliveries. She is from Mary, Mother of the Church in LaCrosse. We have a twin here!

Comment on A List: 10 reasons why YOU need to attend the upcoming B4: Small Business Workshops by A List: 5 things you can’t control in public relations | Allee

A List: 5 things you can’t control in public relations | Allee — Fri, 05 Aug 2011 19:57:04 +0000

[...] I experienced a week ago. As you may know, Allée recently launched a new educational series (B4: Small Business Workshops) and as such, we’ve been focused internally on some media relations and PR of our own. I have [...]

Comment on What’s God doing on Facebook? by Eric

Eric — Thu, 04 Aug 2011 16:02:44 +0000

Wow! Nice thoughts.