Comments for Allée http://alleecreative.com Marketing. Branding. Public Relations. Thu, 10 May 2012 13:29:31 +0000 hourly 1 http://wordpress.org/?v=3.3.2 Comment on How to manage an editorial calendar by How To Organize Social Media Content | Vogel Social Media http://alleecreative.com/blog/2012/01/04/how-to-manage-an-editorial-calendar/#comment-647 How To Organize Social Media Content | Vogel Social Media Thu, 10 May 2012 13:29:31 +0000 http://alleecreative.com/?p=1353#comment-647 [...] bottom line is getting your social media content in calendar form like these examples: (http://alleecreative.com/blog/2012/01/04/how-to-manage-an-editorial-calendar/). Once you take time (either monthly, weekly or every few months) to set up a social media content [...] [...] bottom line is getting your social media content in calendar form like these examples: (http://alleecreative.com/blog/2012/01/04/how-to-manage-an-editorial-calendar/). Once you take time (either monthly, weekly or every few months) to set up a social media content [...]

]]> Comment on Marathon training calendar, meet social media content calendar by How To Organize Social Media Content | Vogel Social Media http://alleecreative.com/blog/2012/04/12/marathon-training-calendar-meet-social-media-content-calendar/#comment-646 How To Organize Social Media Content | Vogel Social Media Thu, 10 May 2012 13:27:22 +0000 http://alleecreative.com/?p=1740#comment-646 [...] employee of mine once likened a social media content calendar (http://alleecreative.com/blog/2012/04/12/marathon-training-calendar-meet-social-media-content-calend...) to a marathon training calendar, and rightfully so. Most people don’t start out the gate running [...] [...] employee of mine once likened a social media content calendar (http://alleecreative.com/blog/2012/04/12/marathon-training-calendar-meet-social-media-content-calend…) to a marathon training calendar, and rightfully so. Most people don’t start out the gate running [...]

]]> Comment on Website design: Make it remarkable by Maggie Sonnek http://alleecreative.com/blog/2012/04/11/website-design-make-it-remarkable/#comment-170 Maggie Sonnek Mon, 16 Apr 2012 01:43:29 +0000 http://alleecreative.com/?p=1660#comment-170 Awesome article, Kris! I'll definitely use this info! :) Awesome article, Kris! I’ll definitely use this info! :)

]]> Comment on Trends in website design: Responsive web, mobile and image quality by Ayrshire Seo Company http://alleecreative.com/blog/2012/04/04/trends-in-website-design-responsive-web-mobile-and-image-quality/#comment-148 Ayrshire Seo Company Sat, 07 Apr 2012 02:35:49 +0000 http://alleecreative.com/?p=1662#comment-148 [...] What should you think about when it comes to website design? Mobile? … taken a minimalist approach to this lately: If it makes sense based on your business, …alleecreative.com/…/trends-in-website-design-responsive-web-… [...] [...] What should you think about when it comes to website design? Mobile? … taken a minimalist approach to this lately: If it makes sense based on your business, …alleecreative.com/…/trends-in-website-design-responsive-web-… [...]

]]> Comment on Copyright clouds infringe on Pinterest’s popularity by Hal Mackenhausen http://alleecreative.com/blog/2012/03/14/copyright-clouds-infringe-on-pinterests-popularity/#comment-101 Hal Mackenhausen Mon, 19 Mar 2012 21:28:20 +0000 http://alleecreative.com/?p=1508#comment-101 Very interesting and thought provoking to the say the least, if not more. Very interesting and thought provoking to the say the least, if not more.

]]> Comment on Marketing: Hire it out or do it yourself? by Create must-have value with membership marketing – XYZ University http://alleecreative.com/blog/2011/10/14/marketing-hire-out-or-do-yourself/#comment-97 Create must-have value with membership marketing – XYZ University Wed, 14 Mar 2012 14:30:45 +0000 http://alleecreative.com/blog/?p=829#comment-97 [...] be overwhelmed. These are elements you can take on yourself or hire out. XYZ University also offers membership marketing services for associations and member-based [...] [...] be overwhelmed. These are elements you can take on yourself or hire out. XYZ University also offers membership marketing services for associations and member-based [...]

]]> Comment on Poor editing ruins marketing by Sydnee Devers http://alleecreative.com/blog/2011/08/28/poor-editing-ruins-marketing/#comment-87 Sydnee Devers Tue, 10 Jan 2012 11:08:17 +0000 http://alleecreative.com/blog/?p=652#comment-87 I truly appreciate this blog post.Really looking forward to read more. Fantastic. I truly appreciate this blog post.Really looking forward to read more. Fantastic.

]]> Comment on Can market segmentation go too far? by Melissa Harrison http://alleecreative.com/blog/2011/10/17/market-segmentation/#comment-43 Melissa Harrison Mon, 17 Oct 2011 15:04:45 +0000 http://alleecreative.com/blog/?p=832#comment-43 Thanks, Sarah! True, ad placement makes a difference. I know that Dr Pepper did focus its TV ads on ESPN and more male-dominated channels. Which I think it great, except, they're still talking to women in the ad. It might be more effective if they skipped the narrative to women in the ad altogether and spoke to directly to men (something like, "Hey, doesn't matter if your girlfriend/wife/etc doesn't like action films, you can still enjoy them..." or whatever catchy phrase works). Thanks, Sarah! True, ad placement makes a difference. I know that Dr Pepper did focus its TV ads on ESPN and more male-dominated channels. Which I think it great, except, they’re still talking to women in the ad. It might be more effective if they skipped the narrative to women in the ad altogether and spoke to directly to men (something like, “Hey, doesn’t matter if your girlfriend/wife/etc doesn’t like action films, you can still enjoy them…” or whatever catchy phrase works).

]]> Comment on Can market segmentation go too far? by Sarah Manley http://alleecreative.com/blog/2011/10/17/market-segmentation/#comment-42 Sarah Manley Mon, 17 Oct 2011 14:35:36 +0000 http://alleecreative.com/blog/?p=832#comment-42 This is a great post, your insight into the household purchasers of soda and possibly alienating the grocery store shopper is right on. So how could they make this campaign work better? Maybe their target market is Single Men, within a certain age group? I don't think the campaign in itself is bad. But where the ad placement is key: should it be in a more male dominated area like convenience stores, men's rooms, etc. Then this type of Dr. Pepper advertising makes a lot of sense. This is a great post, your insight into the household purchasers of soda and possibly alienating the grocery store shopper is right on.

So how could they make this campaign work better? Maybe their target market is Single Men, within a certain age group? I don’t think the campaign in itself is bad. But where the ad placement is key: should it be in a more male dominated area like convenience stores, men’s rooms, etc. Then this type of Dr. Pepper advertising makes a lot of sense.

]]> Comment on 6 lbs of influence: Measuring social media success by Thanks, Allée: I’m smarter now! | Allée http://alleecreative.com/blog/2011/09/20/lbs-of-influence-measuring-social-media-success/#comment-41 Thanks, Allée: I’m smarter now! | Allée Tue, 27 Sep 2011 12:54:39 +0000 http://alleecreative.com/blog/?p=790#comment-41 [...] I’ve learned the importance of a social media strategy, how to create one, and how to track success. [...] [...] I’ve learned the importance of a social media strategy, how to create one, and how to track success. [...]

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