Stop Selling: A Content Marketing Guide

Content marketing is providing customized, relevant content for your audience. Content marketing is not about selling, but rather, providing something of value to your customers–an answer to their questions, a solution to their problems. Content marketing builds credibility and establishes trust.

Consider the following*:

• 90 percent of consumers say they find custom content useful
• 73 percent of people prefer to get information about an organization in a collection of articles rather than through traditional advertisements
• In 2012, 60 percent of B2B marketers plan to increase their content marketing spending

Where do you fall within these numbers? Are you interested in growing your organization by using content marketing but you’re not sure where to start or how to make it all work?

“Stop Selling: A Content Marketing Guide” is a free eBook download that serves as your starter kit of ideas to kick off your organization’s content marketing strategy. What you’ll find inside:

• Introduction
• What is content marketing?
• Content strategy and business goals
• Target audience and segmentation
• Topics and lists
• Stop selling
• Editorial calendars
• Brainstorm like grade school
• It’s a priority
• Don’t do it alone
• About the author

To download this FREE eBook, fill out the form below:

*Statistics from Custom Content Council and Content Management Institute.