News

Besides our awesome client projects, we’re also busy in the community and can be seen hanging out at various events and conferences. Here’s where we’ll keep you updated on happenings inside and outside the office.

Allée and Twin Cities Daily Planet offer Facebook workshop
January 11th, 2012
Melissa Harrison, Allée CEO, will present “Using Facebook to Promote Your Business” on February 29 at the Twin Cities Daily Planet office in Minneapolis. This hour and a half workshop is designed for small business owners, CEOs and entrepreneurs interested in learning how to use Facebook to create awareness and expand business reach. Cost of the workshop is $10 and space is limited to 20. Registration is required through the events calendar on the Twin Cities Daily Planet website.
Allée CEO chosen for 2012 AAM Summit in Las Vegas
December 20th, 2011
Melissa Harrison, Allée founder and CEO, was selected as a speaker for the 2012 AAM (Association for Accounting Marketing) Summit at Aria in Las Vegas June 11-13. Her presentation, “Brand is Not a Logo: How to Communicate Your True Brand” will focus on how branding is more than hiring a good graphic designer. It is the embodiment of an organization’s culture, its people and its services. This year’s AAM Summit is being held in conjunction with the American Institute of Certified Public Accountants’ (AICPA) Practitioners Symposium/TECH+ Conference.
Membership marketing for associations: New partnership with XYZ University
December 5th, 2011
Allée has established a partnership with Sarah Sladek, CEO of XYZ University and author of “The End of Membership As We Know It,” to offer exclusive membership marketing services to associations, nonprofits and other member-based organizations. By choosing to work with Allée and XYZ University, clients will be paired with principals who have more than 20 years combined experience in association marketing, membership marketing, generational outreach, organizational branding and design. Work with the best so you can be the best. Request our membership marketing brochure.
Twitter for networking at Twin Cities Media Alliance Fall Forum
November 14th, 2011
On Saturday, November 12, Allée CEO Melissa Harrison presented “Using Twitter for Networking” at the Twin Cities Media Alliance’s Fall Forum. Slides from the presentation are available for viewing on SlideShare.
Allée completes brand identity project for Secure360
October 1st, 2011
Secure360, the premier educational conference in the Upper Midwest for the information risk management and security industry, came to Allée in 2011 for help with its brand identity. The conference, supported by the Upper Midwest Security Alliance (UMSA), was looking for a brand overhaul to include new visual identities and brand messaging.

Allée developed a brand identity system that included a new logo, branded fonts, updated color palette, branded social media pages and a new Secure360 website. Allée also worked with Secure360 to develop a QR code campaign as part of the conference’s direct mail outreach to potential conference attendees. Brand messaging, target markets and key words were also developed as part of this overall rebrand project.
Farewell to our summer interns
September 27th, 2011
This week, we said goodbye to Shannon Neeser and Jodi Osmond, our fabulous summer interns who focused on social media and community engagement. Wondering what it’s like to intern at Allée? Shannon wrote a nice blog post about her experience and what she learned.