News

Membership marketing for associations: New partnership with XYZ University

Allée has established a partnership with Sarah Sladek, CEO of XYZ University and author of “The End of Membership As We Know It,” to offer exclusive membership marketing services to associations, nonprofits and other member-based organizations. By choosing to work with Allée and XYZ University, clients will be paired with principals who have more than 20 years combined experience in association marketing, membership marketing, generational outreach, organizational branding and design. Work with the best so you can be the best. Request our membership marketing brochure.

Twitter for networking at Twin Cities Media Alliance Fall Forum

On Saturday, November 12, Allée CEO Melissa Harrison presented “Using Twitter for Networking” at the Twin Cities Media Alliance’s Fall Forum. Slides from the presentation are available for viewing on SlideShare.

Allée completes brand identity project for Secure360

Secure360, the premier educational conference in the Upper Midwest for the information risk management and security industry, came to Allée in 2011 for help with its brand identity. The conference, supported by the Upper Midwest Security Alliance (UMSA), was looking for a brand overhaul to include new visual identities and brand messaging.

Allée developed a brand identity system that included a new logo, branded fonts, updated color palette, branded social media pages and a new Secure360 website. Allée also worked with Secure360 to develop a QR code campaign as part of the conference’s direct mail outreach to potential conference attendees. Brand messaging, target markets and key words were also developed as part of this overall rebrand project.

Farewell to our summer interns

This week, we said goodbye to Shannon Neeser and Jodi Osmond, our fabulous summer interns who focused on social media and community engagement. Wondering what it’s like to intern at Allée? Shannon wrote a nice blog post about her experience and what she learned.

New! B4: Small Business Workshops

Allée is hosting a series of small business workshops starting in August 2011. The B4: Small Business Workshop series is designed for small to mid-sized business leaders to learn in the areas of business planning, business marketing, business development and business environment. The first series will run monthly, through November. For more information about the B4: Small Business Workshops, contact Melissa Harrison.

Social media and nonprofits

Allée CEO Melissa Harrison has been invited to speak on the topic of social media at the 2011 Nonprofit Essentials Conference sponsored by the Minnesota Council of Nonprofits on July 20. The break-out session, “Social Media Strategy 101,” provides take-away examples and practical steps nonprofit organizations can utilize as a way to integrate social media into a marketing strategy. Slides for this presentation are available on SlideShare.