Check out some of the recent eBooks, eGuides and templates we offer for continued learning and marketing strategy:
Transformational marketing for manufacturers
Did you know that 78% of B2B buyers use the Internet to initiate research on products and services? With information at their fingertips, your customers can be anywhere from two-thirds to 90% of the way through their buying journey before they reach out to you. And if they can’t get the information they’re looking for online, they’re more than likely going to seek out another source of information—which could very well be your competition.
“Transformational Marketing for Manufacturers” is a free, collaborative guide developed by Allee Creative and E3 Marketing Group. If you want to set your company apart, this guide is for you.
Content marketing for the insurance industry: A guide for success
The effectiveness of traditional marketing had decreased over the past decade; this is no different for the insurance industry. In fact, the total value of missed sales opportunities for the health insurance industry on Twitter alone was $14.6 million in 2013.
It’s time to get real about using content marketing.
Our latest eGuide was developed specifically for the insurance industry. This free, 20-page guide provides you with resources for getting started and content ideas for continued success specific to the areas of insurance. We’ve also included stats to share with C-level executives outlining the importance of a strategic content marketing plan. Learn how you can implement a successful content marketing strategy to push your business forward.
Best practices in social media
Let’s face it: there’s a ridiculous amount of information out there about social media: How to use it, when to use it, why businesses are failing because they don’t use it. But what many of those eBooks and other online publications are lacking is the “meat” of what companies can be doing online to engage with their audiences through social media channels.
“Best Practices in Social Media” takes you beyond the high-level fluff and dives deeper into how to start implementing (or how to become better at) social media tools for business—from nonprofits and associations to large corporations and small businesses. This book walks you through key questions in order to determine the needs of your target audience, establish your brand’s identity online and start engaging with your customers.
Stop Selling: A Content Marketing Guide
Consider this: 90 percent of consumers say they find custom content useful and 73 percent of people prefer to get information about an organization in a collection of articles rather than through traditional advertisements. Where do you fall within these numbers? Are you interested in growing your organization by using content marketing but you’re not sure where to start? This will help!