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A week ago, I attended the Trendtech seminar Engage Your Following with Web Video hosted by Sexton Printing and Bolster. There was oodles of information—a good mix of things I already knew, a few common sense talking points and new information that I was eager to hear more about. What I enjoyed most were the great statistics about Web video. Check out a few of them here:
The stats are real and by clicking on the video, your action confirmed that. So, how do we move on?
A little visual imaging goes a long way on your website. Whether you want to expand your reach, solidify consumer loyalty or utilize new tools to distribute quality content, video is worth considering.
A couple of takeaways I’ll mention if you’re thinking of taking the video step:
Plan it: Identify what you want to do with your video, who you want to reach and what your message is. Then, write a script.
Man it: Cast your actors, practice up (they call this rehearsal, which is something I didn’t do) and get it down on film/memory.
Can it: Once you have the video in the can, make sure that sucker looks pretty and professional with some editing. Editing should take you much, much longer than shooting the actual video.
Fan it: Get that steaming hot content on your site, your email or your social networks. Various online video hosting sites include YouTube, Vimeo and Blip.tv.
And this just in!
If you’re looking to spruce up your videos and you’re a YouTube fan, get ready, because YouTube is adding its Creative Commons Content to its video editor.
A feature that goes live, today, at 12 p.m. ET., you’ll now be able to add Creative Commons content as B-roll to your own masterpieces in addition to the other editing features available on YouTube.
So get creative and best of luck! We’ll be seeing you (virtually or otherwise) soon.
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