Some of the most useful statistics regarding social media use and online consumer trends came from the Nielsen State of the Media: Social Media Report Q3 (2011). In America, more time is spent on Facebook than on any other website. Likewise, Hitwise found that for every one Facebook “like,” a consumer will visit a retailer’s website an average of 20 times throughout the year.
We gathered some of the most recent Facebook statistics from Nielsen, Buddy Media, Constant Contact and Hitwise related specifically to retail brands. Take a look at what we thought were the key findings from these studies in our Facebook Statistics for Retail Brands Infographic below:
The biggest surprise to us was the staggering 76% of consumers who say they’ve never “unliked” a brand. Your job? Figure out how to engage your audience and capture those Facebook brand page “likes” because once you do, it’s likely you’ll have a fan for life.
For those of you trying to figure out that sweet post spot, why not try your hand on Wednesdays? According to Buddy Media, Wednesday overthrew Sunday as the best time to post Facebook updates with engagement up 8% over other days of the week.
And pay attention to the reason you’re gaining Facebook “likes.” Constant Contact revealed that 58% of your Facebook fans are customers and another 57% are looking for discounts and promotions. So enough of the “for new customer only” gimmicks. Engage your current customers and give them what they ask for. Float a few weekly coupons their way and give them the heads up on service specials or deals.
What do you think about the stats above? Does any of this information come as a surprise to you? How will you utilize this information to increase your Facebook presence and engage your audience?