It starts with an idea, a need. Products and services satisfy needs. Clients begin identifying brands with their need.
The Challenge: reaching consumers and convincing them that it’s YOUR product or service they need.
What strategy should small businesses use? In-house experts and staff? A content marketing consultant? It’s a great question.
I recently read Walter Isaacson’s biography of Steve Jobs. Apple products are created by the best innovators and programmers. Experts. The A Players. Jobs had an inate ability of knowing what consumers needed, often before they even knew they needed it. He wasn’t the chief engineer or programmer. He didn’t build the product. He left that to his experts. Jobs himself excelled at visualizing his products and captivating the audience with his product roll-out campaigns.
How did he do this? By enlisting the best in advertising: the experts of content, strategy and message delivery. He knew who to bring to the table and he built a partnership.
Why use a content marketing consultant?
Not everyone is a skilled writer.
Experts become just that through practice, time, focus. Writing is a talent that is honed, just like remodeling homes, understanding rules and regulations in companies and programming websites. In fact, the passion of someone’s role in a company may far supercede their desire to write about it. Leave the writing to those who enjoy it most!
Not all students are great teachers.
Consider Sheldon on The Big Bang Theory. He is genius with cognitive recall, theory and scientific evidence. How would he describe building a storage shed for the average DIYer? My point: Intellectual levels differ. Content writers must identify and provide content that relates to all consumer experiences. They are able to put themselves into the novice’s shoes.
Who has the time?
Some organizations not only have experts, but they can also write fluently and relate to all consumer levels. Do they have the TIME to write weekly blogs, research content, post daily tweets, engage the customer? Your team excels because they dedicate time to the company’s objectives. A consultant establishes customer engagement and loyalty.
Benefits small businesses have seen with content marketing consultants
Management and navigation of content distribution
Consultants navigate the many avenues of social media to engage your audience and create a connection. They bring the expertise of today’s marketing trends and tools to propel a brand’s identity. In a survey conducted by the Content Marketing Institute and MarketingProfs, businesses use an average of eight different content marketing tactics and allocate over a quarter of their marketing budget to achieve their marketing objectives through this content.
Creation of effective, relevant and compelling content
The greatest challenge of content marketing was “producing the kind of content that engages prospects and customers.” Outsourcing a portion of marketing strategies is resulting in effectiveness:
- Blogs: 45% increase
- Case studies: 32% increase
- Videos: 36% increase
What are your marketing goals? Brand awareness, customer acquisition, lead generation, sales? You may find a partnership with a content marketing consultant is a dollar well earned.