Website maintenance is not always a fun task, but it’s important. We all know the importance of keeping our content fresh, relevant and up-to-date. Consider your website your company’s home base. When visitors arrive, you want it looking clean; a good first impression of you and your business.
And although cleaning isn’t fun, it doesn’t have to take too long. Here are three tips for how you can quickly run through your website maintenance today, and every day, to make sure it’s presentable for all your visitors.
1. Use analytics to prioritize changes
Chances are you have Google analytics or another type of measurement tool in sync with your website. Take a quick peek at that information and figure out what your top viewed pages are for the month. Then, prioritize your changes and website maintenance to those top pages.
It doesn’t mean the content on your other pages doesn’t matter; but it may be OK to keep “as is” for now. Use the same data to determine ongoing website updates. Rotate which pages get a fresh “look” or content overhaul based upon these top viewed page results.
2. Sift through the clutter
Just like at home, do a quick sweep through all the clutter. Put the socks in the sock drawer and the shoes in the closet. In other words:
- Pull off repeat content
- Make your website’s home page as easy to read and navigate as possible
- Set easy-to-understand navigation tabs
- Match content with the navigation it fits best (contact info on “contact” page, client list on “client” page, awards and recognitions on “news” or “awards” page)
- Check for missing content
- Update “last updated” date (if this isn’t already done manually for you)
3. Double-check links
One of the most important pieces to website maintenance is to make sure your site’s links (outbound and inbound) are in working order. This can be a relatively quick and painless task as well. Run through each page of your website and click on any links that may be within your website’s content. This is a quick way to double-check for broken links.
If you happen to have a lot of links (say, within your website’s blog area), you can delegate this task or divide the blog posts up by week/month/etc. My point here is that you don’t have to do it all in one day, but set up a system so you know where you left off and what should be checked the next time through. You can also search through various online link checkers (just insert your website URL and run a broken link test). Link Checker (updated source 2016: ToolsiSeek) or Online Broken Link Checker are two I found.
Delegating tasks is also a big help. Website maintenance can be handled by multiple people in your organization just as long as everyone is on the same page. Choose one person to manage your website content or delegate on a weekly, monthly or quarterly basis.
What do you find is the most challenging part of updating your website? Do you have your own set of quick-tips or tools for fast website maintenance?