Facebook has been making a lot of changes lately, and I’m sure we can agree that most of them are great. I love how I can schedule future posts right in Facebook now without logging in to another third-party platform to do it.
Facebook recently launched admin permission levels for pages defined (by Facebook) as the following:
- Manager: can manage admin roles, send messages and create posts as the Page, create ads, and view insights
- Content Creator: can edit the Page, send messages and create posts as the Page, create ads, and view insights
- Moderator: can respond to and delete comments on the Page, send messages as the Page, create ads, and view insights
- Advertiser: can create ads and view insights
- Insight Analyst: Can view page insights
Brilliant, right? Well, there’s a small problem.
What Facebook page admins can’t do
Do you ever just want to comment on a post or “like” a comment that was made on any of the pages of which you’re an administrator? As a” Manager” of such pages, you can make comments, post and like information from your personal Facebook account or as a representative of that Facebook page. However, this is not true for the rest of the admin roles.
I’m embarrassed to admit the amount of time this “Content Creator” wasted trying to comment as myself on a company Facebook page where I’m an admin. I should have accepted that it could not be done and carried on, but it was completely illogical and I persisted well past when I should have quit.
Administrator engagement is essential for Facebook pages. The people you trust as admins to your page are your greatest brand ambassadors. They are sometimes just the right people to get conversations going on your page, and let’s face it, sometimes you just want to use Facebook as yourself rather than “a page.”
If your permission level is anything but “Manager,” don’t waste your time trying.
Be careful what you wish for
Having different admin levels on Facebook is a great concept, but the comment as yourself feature is essential for admins on business pages, to remove that negates the value added by these new levels. So if you want to keep your greatest brand ambassadors (your Facebook administrators) engaged and talking with you on your Facebook page, don’t limit their permission levels just yet. Keep them as “Managers” in order to give them full access to make comments as themselves OR as the page they manage.
Come on Facebook, don’t launch a new feature half-done. Social media is about personal connections. We need the ability to comment on pages as individuals, too. Why limit admin engagement on a Facebook page? That’s just silly.