As the holidays quickly approach, it’s all anyone can do to remain focused for the remainder of 2012. Is your business primed to succeed in the coming year?
The need for intriguing, interesting content and information that grabs your audience’s attention will not go away next year. Start with these 5 elements to get your content plan in gear:
Multi-channel visuals
It’s not just about video anymore. There are multiple visual channels your business should be taping into as it relates to getting your message, brand and content delivered to your audience. Pinterest, SlideShare and Prezi are all fair game in addition to the “traditional” online visual channels. Develop a a multi-channel visual strategy for 2013 using a few of these different platforms.
User-generated content
Your audience is ready to tell you what they want and they love to be active online. Why not engage them in ways that allow them to be in control of the content? They’ll enjoy the opportunity to participate in something fun and you’ll gain a better understand of what sparks their interest. Need ideas? Check out the Land’s End example in this blog post.
Education
Build educational elements into the content you place online. Train your customers; provide answers to their problems. Think about how you can showcase expertise while also offering helpful solutions to your audience.
Mobile strategies
There are more mobile phones on the planet than there are TVs right now. Devote some time in 2013 to learn about mobile marketing and how it relates to your own business goals. It’s a complicated playing field, so learn the rules now. QR codes, SMS campaigns and mobile games are just some of the mobile tactics worth looking into.
ROI
Don’t produce content for the sake of producing content. If you haven’t developed a strategy for how you’re going to legitimately engage your audience, start now. If you’ve never taken a look at who’s reading your messages and what the actual return on your investment is, develop your tracking plan and goals for 2013 before embarking on any new content territories.
What are your plans for incorporating additional content strategies into your 2013 marketing mix? Tweet your comments to @alleecreative and let’s talk! Want more industry how-tos and planning articles? Send us a note to be added to our monthly e-news list.
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