Online videos are a great marketing tool for all businesses because they are engaging and easy to share. If you have been avoiding making videos due to inexperience – fear not – people don’t expect Hollywood quality videos. Audiences simply want quality content and every business has plenty of that to offer. The following are five simple small business video ideas.
1. Show off your expertise
Chances are that your company has competition and the best way to separate yourself from the competition is to show that you know best. Proving that you are an expert in your field makes people trust you. Even better, trust usually leads to people talking about you and referring you to others.
This video is one of 100 in Graham Hunt’s video tip series for his company, Valencia Property. Hunt is an inspiration for small businesses who want to create a video; his business took a hit when the real estate market crashed and he ended up having to reduce the staff to simply himself. He recognized the power in video and created these 100 videos to show off that he is someone people can trust. The simple, but informative videos ended up doubling his sales and established him as an expert; local publications have even reached out to him for advice.
2. Showcase a project
People love being in-the-know, so give them a look inside your business. For example, if your company is involved in a lot of research, show your audience what you are doing, why it is useful and what research/projects it will lead to in the future.
This video for the University of St. Thomas Biology Department showcases one of the department’s current projects. The work focuses on worms creating fertilizer as a part of the school’s sustainability effort. The video has been successfully making its way around students’ social media accounts, proving that no matter how different your project might be, video can highlight the purpose and importance of it for your audience.
3. Share your story
With so much competition out there it is important for your organization to stand out; two great ways to do that it by being unique and dedicated. It is obvious why being unique would set you apart, but dedication intrigues people. If you and your employees are devoted to your company – show people. Your dedication can be an inspiration to someone or they will admire you for it – either way, they will remember you.
The American Red Cross took “sharing your story” in a fun and different direction. Instead of showcasing staff, they sent video cameras to those who have been helped by the American Red Cross and asked them to share their own stories. The helps build a connection and showcase real situations. Real people.
4. Show people why they need you
When people to hear about a product or service it is easy for them write it off as a luxury they don’t need. It is much harder to write it off if they see the benefits of the product or service in action – visuals speak so much louder than words.
This video by Canine Obedience Unlimited shows that their dog training program is fast and effective. Selling obedience programs is not easy because people consider it as a chore they are capable of doing themselves, and for free. This video was well done because they didn’t call out the audience for being unable to do the job; instead, they just showed them that they can effectively get the job done in a short amount of time.
5. Show that your clients love you
We are bombarded with thousands of advertisements each day and we are trained to be skeptical. Hearing that your product or service is fantastic from you is not nearly as effective as hearing it from a previous client. Similar to the Red Cross, Qualys, a company that offers security and compliance applications, incorporates client video testimonials right on its website. Not only does Qualys use client testimonials, but each testimonal includes the client’s name, company and position which also brings another level of credibility to the sources. Qualys also utilizes video to tell their company’s story and give a snapshot of why customers would need the company’s services.
It is easy to see that all of these online video ideas can be applied to any small business and created with minimal work. If a small time commitment could greater your company’s success, why wouldn’t you spend the time and energy?
What other online videos have you seen as part of a small businesses online marketing success?