Although it is cliché, one of the best pieces of job advice out there is to dress for the job you want, not the job you have. We like to think we are above judging a book by its cover, but most of us are not. So what does this have to do with Twitter you ask? The best piece of Twitter advice I can give to anyone asking “why isn’t Twitter working for me?” is to dress your profile for the tweeter you want to be, not the tweeter you are. Most people who can’t make Twitter work for them have a lame profile. If you don’t believe in your Twitter potential, no one else will either.
5 ways to “dress to impress” and get noticed on Twitter:
1. Get a profile picture
You are sending a bad message if you stick with the assigned egg. People assume someone with an egg picture is either a spammer or an inactive user. Use a nice one of yourself, your brand logo, or a clever avatar.
2. Get a useful handle
Using your name is the easiest thing to do, but if that is unavailable, get creative. Use your handle to tell people what you do. For example, @DoctorAlyx, @AlyxBlogs, @DanceLikeAlyx. Just beware of being cryptic – you want your Twitter handle to be easy to read and understand.
3. Fill out your profile
Let people know who you are and why they should follow you. Include the 160 character bio and a link to your website. Also take the time to customize your background – people equate a complete and customized profile with an active, worthwhile user.
4. Start following people
You can’t get followers without being a follower. Follow influential people in your field, industry publications, or business contacts. Many of them will follow you back, and you will be able to observe how others are successfully using Twitter. People who get involved in Twitter, instead of just viewing it as a chore, are more likely to succeed.
5. Mix up your activity
Avoid simply tweeting about yourself. The whole point of social media is engagement, so get out there and engage. Respond to someone’s tweet, start a conversation, join a chat, use a trending hashtag, or retweet something. Engaging is a much better way to get noticed than endless self-promotion; you will be getting your profile and content seen by a fresh audience.
If you are following all of the above tips, you will be worlds ahead of a lot of Twitter users. It may be hard, but even if things start out slow, don’t give up; building a reputation can take time. If you want another cliché to help solidify the point– fake it until you make it.