The power of personal connection

One never knows when a personal touch will make a lasting impact and a sustained relationship. Tonight, that personal touch was pivotal. Two businesses have gained my loyalty and infinite referral – just by following up.

My week included two rather significant happenings: a hospital visit and a sulfur-like smell in the house. Two separate events – two significant concerns – but one very similar ending:  a personal connection.

You see, I’d never received a hand-written note from a nursing staff in the mail, wishing me a good recovery (including personalized notes!). Nor did I expect a local plumber (whom I had never even met) to return my non-emergency call at 11:10 pm. Both happened on the same day – and it has restored my faith in the need for personalized service! It also got me thinking – personal connection comes in all forms.

Using social media to give a personal touch

Social media gives you a wealth of opportunities to personalize your business relationships. Each post you make, each comment your solicit, each person you engage, either online or in person, builds the foundation of your brand and success. Traditional or online – it matters! Here’s some ideas on how to make it work for you:

Personal touches to add to your social content:

1. #FF : Give a Friday shout out to your highest engagement and new followers on Twitter. They’ll love the mention!
2. Comment on your client’s blogs and posts. Interest and commitment are reciprocal so create that conversation to promote their expertise.
3. Celebrate with well-wishes: acknowledge birthdays, anniversaries of start-ups, promotional accomplishments. Example: Allée’s client XYZ University has gone International! See a short recap of the company’s CEO’s trip to Holland!
4. Simply ‘like’ comments, remarks, thoughts. Let people know you are reading and listening!

Simple but true – personalizes service and prompt response gains loyalty. Connect with your customers and audience, engage their spirit, appreciate their online presence. Wow them! The reward will return four-fold!