Life as we know it has changed. Technology is booming and business “as usual” has shifted. Social media, search engine optimization, and online ads are the new tools of the marketing trade. So what is the best way to market online? Let’s break it down into your website, online customer service, social media channels and your company blog.
4 online marketing tips:
Don’t: Use your social media sites as your main website.
Do: Establish a professional website for your business. After your website is up and running, use social media sites to accompany your business and support your online content strategies. Post statuses, tweets, pictures and other content that will show customers what your business is all about, engage them in conversation and drive traffic back to your website.
2. Customer service and engagement
Don’t: Forget about good customer service.
Do: Remember to treat your customers the way you would like to be treated, especially online. It is easy to forget the “realness” of your online customers because you are not working with them face-to-face. If you want people to come back to your business, answer their questions do not forget to respond to Facebook messages or Twitter Direct Messages. Allow them to contact your business with feedback. Feedback will allow you to better your business based on customer suggestions. Happy customers are the best customers.
3. Social media
Don’t: Create social media pages and forget about them.
Do: Be consistent, relevant and timeline. Keep your social media channels updated. Think of your social media tools as an extension of your customer reach–your touch points. Keep your brand top of mind by keeping up a consistent presence. Use interactive features (polls, surveys, questions), post pictures and videos, and personally ask people what they want to see from your company’s social media site.
4. Thought leadership (a.k.a. blog strategy)
Don’t: Forget about your blog.
Do: Use your blog to accompany your business. Your blog should showcase your expertise. It is a fabulous tool to create thought leadership and engage others in more in-depth conversation and information online. Use keywords to optimize search (SEO) and stay on topic. Determine the content categories it makes sense for your company to write about and stick with them.
Online marketing strategies have shifted from “push” tactics to engaging content that entices your customers to act. Great online marketing is built on strategies that engage your customers online and drive them to take action. What are you doing to communicate with your customers online?