115 million. This is the number of active Twitter users every month according to a study done by Statistic Brain on May 7, 2013. That is a huge number. Why wouldn’t want to market your business on Twitter? Maybe you do not understand the social media phenomenon, or technology is not your thing; but it is definitely worth the hassle; Twitter can significantly increase your audience. So how do you use Twitter as a marketing function? Well, here are some great ways:
Goals are a great thing to have for your business in order to get better. Before you start your Twitter account, know what you want to achieve with it. Are you trying to inform customers about your product, provide better customer service? Having your goals in mind will help you build your content calendars and help keep you focused. Some other goals you might have, once your strategy is in place, engage with x number of new accounts each week, get a hashtag trend going.
Twitter marketing is successful if you use your account regularly. Keep it active by creating a content calendar that you can plan out months in advance, and even schedule tweets to go out automatically. Even with scheduled posts, check in on the account regularly to see if anyone is engaging and respond to conversation.
Following various Twitter accounts will show other users that your business cares about their audience and wants to engage with them. Make sure your Twitter account is following other Twitter users that support your business. Following first is a great way to start building an audience because it makes users aware you’re on Twitter and encourages follow backs.
Communicate and engage
Embrace the Twitter experience, communicating and engaging in daily conversation. Whether you simply respond to someone’s original tweet, retweet a user’s tweet, or favorite tweets people will see your brand in their tweet stream and help build awareness.
Listen to your followers, if they tweet directly to the business–respond, favorite, or retweet! This goes back to communicating and engaging which will show customers your business cares about them. After all, the customer is the most important part of any business. Listening to what clients and potential clients or customers are tweeting about will give you insight into how to make your business better and what kind of content they are looking for you to share.
Twitter users use hashtags (# and keywords or phrases without spaces: #twittermarketingrules) to organize tweets by topic and make them clickable and searchable within Twitter. Using hashtags in your tweets will help you get found in all the Twitter noise.
Less is more
Twitter only gives users 140 characters. The fewer the words, the faster Twitter users can browse their feed giving them information fast and efficiently. Don’t be nervous of posting a tweet that is simply, “Happy Wednesday followers check out our new items on our website!” Also implementing a link to your company’s website will increase curiosity among Tweeters which will cause them to look more into your company.
Be real. Create a persona that fits with your brand. Your Twitter page shouldn’t be dull; use the company’s personality to create an interesting profile and fun tweets that will flow through the Twitter world. Do not be scared to incorporate personality into tweets! Don’t just put out company information and self promotion, social media is about creating and engaging in conversation. No one wants to talk to that person who’s only talking about themselves.
There are many ways Twitter Marketing can better your business. After all, the internet was created to connect individuals across the world in a matter of seconds. Utilizing Twitter for marketing your business will not only strengthen the company’s online presence, but strengthen the business into becoming stronger as a whole, even if you only get 140 characters.