OK, so you’ve set your small business up on Twitter and you’re using keywords in your social media posts and on you blog. You put a sign out front and now you just need to wait and the customers will come rolling through your doors. Well, in an ideal world, anyways. But, where are those customers coming from (and more importantly, where do you want them to be coming from?) If you’re on social media, if you’re blogging, if you have a website (please say you have a website!), your content is global, whether you plan it that way or not.
Great! People from Australia can find your products and services!
But we don’t ship to Kiribati
Then again, maybe not so great. If you can’t serve a global audience, you might save yourself the trouble of turning people away and your audience some frustration, and just make it clear from the start which geographical area your company serves.
This is easy. Basically, all you need to do is include it in your bio. It sounds really simple, and it is, but you’d be surprised how many people don’t think about the importance of including an address and location served in their social media descriptions or as a contact area on their company website.
Location keywords increase SEO
By clearly stating where you’re located and what market you serve, you make it easier for your potential customers to find you physically and online. Location keywords make it easier to find you in an online search. If I want to buy a house in Seattle, WA, I’m going to include “Seattle, WA” in my search. Adding specific locations makes it easier for you to get found by the right people.
But we DO ship to Kiribati
If you are trying to reach a global market (because, hey, you’ll ship anywhere!) you’re set. You can use your website, blog and social media to reach a worldwide audience just as easily as huge companies with tons of resources (i.e. huge budgets); good luck out there!
As a general rule, be as specific as you can about where you are, who you are and what you do in bios and information sections and landing pages. Remember, online audiences aren’t well known for their high attention spans, if they don’t see what they are looking for in a few seconds, they’ll leave your page and maybe never return.