Allee Creative

Think. Create. Communicate.

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
  • About
    • Our Team
    • Our Promise
    • Job Openings
    • Media Mentions
  • Portfolio
    • Clients
  • Marketing Services
  • Speakers + Training
  • eBooks + Templates
  • Blog
  • Contact

Monster Loyalty: What Lady Gaga can teach businesses

September 6, 2013 by Shannon Neeser
Filed Under: Marketing industry trends, Strategy and business development

MONSTER-LOYALTY-jacketRecently, I read Jackie Huba’s “Monster Loyalty: How Lady Gaga Turns Followers into Fanatics” published by Penguin Group earlier this year. Lady Gaga has experienced great success in her career and Huba connects that success not only to her raw talent, but also to her ability to create loyal fans with the community she has built around her brand. The book is as much praise for Lady Gaga’s ability to market herself as it is ideas about how you can market your business or product to create loyal customers.

Your business may not see a boost in sales and loyalty if you dress your product in meat, but that doesn’t mean businesses everywhere can’t learn something from Lady Gaga’s strategy.

One place you will certainly be able to identify with Lady Gaga: she doesn’t want to be popular now; she wants to be popular for the next 30 years. When you start your business, you want it to last for years to come. You want early success to be sustainable for at least the next 30 years.

If you want to last for years in a competitive market, you’ve probably got something to learn from Lady Gaga. Huba breaks Lady Gaga’s techniques down into seven lessons:

  1. Focus on your one percenters
  2. Lead with values
  3. Build community
  4. Give fans/customers a name
  5. Embrace shared symbols
  6. Make them feel like rock stars
  7. Generate something to talk about

Each lesson comes with interesting examples of how Lady Gaga is doing it and practical examples of how other businesses are doing the same things. Huba takes you into the world of rock and roll while keeping you grounded and focused on how your business can use each of Gaga’s lessons.

The timing on this book is great as Lady Gaga just released a new single and is about to release her new album “ARTPOP. ” It will be interesting to watch the success of this album and see if, after a few years, Lady Gaga still has monster loyalty from her fans.

You don’t need to be in show business to benefit from what Lady Gaga can teach you about gaining a competitive edge by creating loyal customers. For a fun, easy to read, interesting look at how to create loyal customers, I recommend you pick up a copy of “Monster Loyalty.”

Related Posts

  • Making Twitter work for you: 5 must-dos to get noticedMaking Twitter work for you: 5 must-dos to get noticed
  • The Boomers have (almost) left the buildingThe Boomers have (almost) left the building
  • Trendy and techie: Connect with your audience through Web videoTrendy and techie: Connect with your audience through Web video
  • 5 marketing predictions for 2012: Who will survive?5 marketing predictions for 2012: Who will survive?
Share this article:
Share on Facebook
Facebook
0Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin
Buffer this page
Buffer
Shannon Neeser

About Shannon Neeser

Shannon Neeser is a former content specialist at Allée. Shannon has a background in business communications with experience in nonprofit, for profit, B2B and B2C organizations. She provides copywriting for social media, websites, blogs, newsletters and email marketing. Shannon has a BA from UW River Falls and a Business Writing Certificate from the University of Minnesota’s College of Continuing Education. Shannon is also a former board member for Minnesota Women in Marketing and Communication. Currently, Shannon lives in Colorado where she serves as client relationship associate for The Dairy Center for the Arts. You'll find Shannon mountain hiking, reading, tweeting and generally taking in adventure.

Comments

  1. Jackie Huba (@jackiehuba) says

    September 6, 2013 at 10:56 am

    Hi Shannon,
    Thanks for the review and kind words about my book!

    Jackie

    Reply
  2. shannonneeser says

    September 6, 2013 at 11:26 am

    Thank you, Jackie; it was a great read! I’m impressed with how you took a brand as outlandish as Lady Gaga’s and turned it into very practical marketing tips that everyone can use.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Topics

  • Company News
  • Just for Fun
  • Marketing industry trends
  • Strategy and business development
  • Teams and Processes
  • Tips and How To's

Upcoming Events

Feb 26
2019 Indiana Safety and Health Conference
Apr 26
Carlson’s 2019 Women’s Leadership Conference
Jun 11
2019 AAM Summit at AICPA ENGAGE

Media Mentions

Melissa Harrison named to Top 100 Content Marketers list

IABC CW Magazine: “Getting started with paid social media in 4 steps”

Melissa Harrison receives Norski Hall of Fame honor

Email List Sign-Up

  • This field is for validation purposes and should be left unchanged.

Allee Creative White Logo

11220 86th Ave N
Maple Grove, MN 55369

763.208.1384

Related Posts

  • Making Twitter work for you: 5 must-dos to get noticedMaking Twitter work for you: 5 must-dos to get noticed
  • The Boomers have (almost) left the buildingThe Boomers have (almost) left the building
  • Trendy and techie: Connect with your audience through Web videoTrendy and techie: Connect with your audience through Web video
  • 5 marketing predictions for 2012: Who will survive?5 marketing predictions for 2012: Who will survive?
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
©2006-2018 ALLEE | ALL RIGHTS RESERVED
Privacy Policy