Facebook made some (slight) changes yesterday with regard to photo formats in your newsfeed and ad space. And although the platform has always been visual, lately changes are happening to make it even more image dominant (taking a page from Instagram, which Facebook purchased in 2012).
Facebook improves ad images
The new image changes are particularly good news for those of you using Facebook ads. Images in ads are now optimized for mobile devices. This makes good sense considering that more people access Facebook through the mobile app than from the traditional website. The same ad will display properly on desktops and mobile devices. Plus, the images will appear larger on desktops, so they’ll grab more attention.
Perhaps the most exciting update concerning images and your Facebook ads is that they’ve teamed up with Shutterstock. That means when you create a Facebook ad, you have access to millions of Shutterstock photos with no additional fees. Using high-quality engaging images in your ads will help you get noticed and take pressure off you coming up with your own images or worrying about copyright infringements.
And that’s not all
Regular images on Facebook are now larger and stand out above links instead of sitting next to them. According to Mashable: “Larger images will also appear on other posts that share a link, not just ads. So if a user shares a link to a news story, that post will contain a full-width image instead of a traditional thumbnail. Facebook hopes that larger images will increase click-through rates, says a spokesperson.”
What do you think? Do you like the move to bigger, better images? Did you notice the difference?