Last week I spoke at Content Marketing World. The event was hands-down the best conference I have ever attended. From the caliber of break-out sessions and keynotes to the post-conference events and the time conference planners took to make sure everything took off without a hitch; amazing.
Rather than just recap the session I presented (there I am, on the left), I’ve put together a top 10 list of the sound bites I thought were most beneficial to small and mid-sized businesses moving forward in areas of content marketing (and if you’re still thrown by that buzz word, check out what it means here).
Top 10 quotes from #CMWorld: Marketing inspiration for your business
1. “Content marketing does not compete with other marketing tactics. It is an approach that supports and makes other marketing tactics BETTER” – Robert Rose, Content Marketing Institute
2. “Digital marketing ‘best practices’ are dead until you test them with your audience. Do they work for YOU?” – Chris Goward, WiderFunnel
3. “Are you marketing or are you adding value? Ideally, you are doing both.” – Ann Handley, MarketingProfs
4. “The hierarchy of audiences for content is: employees, current customers, prospects. If you can’t get your employees on board, you have bigger problems.” – Jay Baer, Convince and Convert
5. “Mobile: make it quick and easy; Social: make it cool to share; Multi-screen: Make it work everywhere.” – Todd Wheatland, Kelly Services
6. “Video works. Video always. Video everywhere.” – Shiri Friedman, Brightcove
7. “Just because content is cool, doesn’t mean it’s innovative. Innovative also means driving business.” – Ann Handley, MarketingProfs
8. “Never insult your audience.” – Pamela Muldoon, NextStage Media
9. “Timing is up to your audience, not you. Keep an eye on results.” – Sarah Skerik, PR Newswire
10. And something that I frequently tell our clients and my audiences: “Don’t be mediocre at everything; choose to be great at a few things.”- Melissa Harrison, Allee
In other words, choose the channels that work for you and be great there; don’t jump into the zillion options out there just because everyone else is doing it. Know your audience and meet them where they are.
My session, “Creating a Content Plan for Social Media Engagement in 5 Easy Steps” is also available for viewing on SlideShare (see below, or view link here).
If you missed this year’s event, keep your eyes open for information to come for Content Marketing World 2014 (dates already set for September 8-11). See you there!