This one, I love. Born and raised on a farm, I love seeing my current passion, social media, connect with my past way of life. I’m excited to see the farming community embrace social media. This is what social media was built for, and it’s awesome to see it in action.
Back when I was doing farm chores, there was no carrying smartphones and tablets, just pitchforks and twine; but these days, farmers are connected to the digital world, always on, as long as they can get a wireless signal. The “felfie” is the mash-up between farm and “selfie.” The felfie is giving us all a glimpse into everyday farm life. The results, charming: farmers with their favorite cow, pig, goat (my “felfie” back in the day would have no doubt included a dog and cat, yep).
The Twitter account @FarmersOfTheUK just launched last week and already has thousands of Twitter followers. It’s not all cute baby animals; trust me folks, farming is hard work. The purpose of the account is for farmers to share their lives and hardships. To connect with others around the world in an often lonely industry. Twitter is helping farmers to break down myths about the work they do and work together to solve common problems like low milk prices. Twitter is a lifeline, a way for farmers to connect to the rest of the world while keeping their attention where it needs to be, on the business.
The felfies give a face to the people who put food on our table, and @FarmersoftheUK and other accounts like it gives them a voice. Like with any other industry, Twitter gives farmers a way to showcase their expertise and crowdsource information.
Here’s what people are saying:
Twitter is working for farmers, and it can work for your small business too.
What did we miss? What were your favorite conversations on social media last week?