Now, when a Page tags another Page in a post, the post can be seen by followers of both Pages. For example, if your business Page tags another business in a post, the other Page’s followers may see the post. No clicking of the “share” button needed.
If you think this feature sounds familiar, that’s because you have already seen it on your News Feed for updates from friends. For example, if you tag people in a post, their friends, even ones you are not connected to, have the potential to see the post on their News Feeds.
WIIFM – What’s in it for me?
Your Facebook audience is now insanely large. If you tag another small business, you have the potential to reach a portion of their hundreds of fans, in addition to your own. But if you tag a big business, like Coca-Cola, you have the potential to reach a portion of their 79 million fans.
Don’t forget your strategy!
With great power comes great responsibility. Do not abuse this feature or it is going to reflect poorly on your brand. Just because you can tag Coke, doesn’t mean you should. Continue to follow your content strategy and offer your target audience relevant information. If a post about Coke is not consistent with your strategy, don’t annoy your followers with an irrelevant ploy to get “likes.” Use this feature wisely by creating meaningful relationships and partnerships with other Pages that your audience will enjoy and benefit from.